BTC Inc. launched the "Chairman Alliance" program to support the development of Bitcoin for enterprises.

CN
7 hours ago

Bitcoin Magazine's parent company, BTC Inc., the largest Bitcoin conference organizer in the world, today officially launched the "Bitcoin Business Council" (BFC) "Chairman's Alliance." This tier is specifically designed for business leaders committed to building large-scale Bitcoin reserves and integrating sound monetary principles into their strategic planning.

Murano Global Investment Company (NASDAQ: MRNO) has joined as a founding member, marking a significant shift in the corporate capital management strategy of this globally ambitious hotel and real estate developer.

"Murano is taking bold and visionary steps, not only holding Bitcoin but also integrating it into its capital structure, customer experience, and long-term corporate strategy," said David Bailey, CEO of BTC Inc. "This is exactly the forward-thinking leadership we aim to support with the BFC program."

Murano, which currently holds 21 Bitcoins, has recently signed a $500 million Standby Equity Purchase Agreement (SEPA), with funds primarily aimed at increasing its Bitcoin holdings. The company plans to achieve an 80% Bitcoin allocation in its balance sheet through real estate asset disposals, operating cash flow, and capital market operations.

"We view Bitcoin as a foundational strategic asset," said Elias Sacal, founder and chairman of Murano. "Joining the BFC allows us to collaborate with like-minded partners and positions Murano as a top global Bitcoin holding company."

Murano operates luxury hotels in Mexico under brands such as Andaz, Mondrian, Hyatt Vivid Grand Island®, and Dreams Grand Island®. While expanding its Bitcoin holdings, the company will continue to focus on its core real estate business and plans to launch customer experiences that support Bitcoin payments and rewards.

The exclusive tier for corporate Bitcoin leaders, the "Chairman's Alliance," will provide member companies with:

  • Strategic closed-door meetings with executives from publicly traded companies
  • Exclusive research reports, regulatory briefings, and market intelligence
  • Institutional media and investor relations support through Bitcoin Magazine and its professional edition
  • Guidance on capital allocation strategies, service provider recommendations, and system integration support
  • Priority speaking opportunities at flagship events such as the Bitcoin 2025 conference and Middle East and Asia summits hosted by BTC Inc.
  • VIP networking channels including private dinners, themed workshops, and analyst briefings

"Existing members have paved the way for the industry," said George Meikle, Managing Director of the Bitcoin Business Council. "'Chairman's Alliance' is a natural evolution in response to the market's demand for greater transparency, deeper engagement, and cutting-edge leadership platforms. The conviction, scale, and strategic clarity demonstrated by Murano are exactly the exemplars this tier aims to support, and we are honored to have them as a founding member."

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