Two European companies—The Blockchain Group from France and Smarter Web Co. from the UK—have expanded their Bitcoin holdings.
In a Monday announcement, The Blockchain Group stated that it acquired 116 Bitcoins (BTC) for approximately €10.7 million ($12.55 million), while Smarter Web Co. announced the purchase of 226.42 BTC for £17.9 million ($24.34 million).
Following the latest purchases, The Blockchain Group's total holdings amount to 1,904 BTC, with an average acquisition price of $106,000 per coin. Smarter Web Co.'s holdings have reached 1,000 BTC, with an average purchase price of $106,750.
Alexandre Laizet, the Deputy CEO of The Blockchain Group, wrote in a post on X that the company achieved a Bitcoin return of 1,348.8% in 2025. Smarter Web Co.'s announcement stated that the company's year-to-date Bitcoin return is 26,242%.
Bitcoin return is a shareholder value metric created by the global top enterprise Bitcoin asset company Strategy (formerly known as MicroStrategy). This metric measures the speed at which a company increases the number of Bitcoins behind each fully diluted share by comparing ratios.
Strategy introduced this concept in November 2024, describing it as a key performance indicator "to help assess the performance of its Bitcoin acquisition strategy in a manner that the company believes is beneficial to shareholders." The company noted at the time that this "can be used to supplement investors' understanding of the company's decision to fund Bitcoin purchases through the issuance of additional shares."
These new acquisitions come on the heels of a surge in corporate Bitcoin asset activity, driven by favorable market dynamics and the ongoing success of companies like Strategy. Strategy expects to report over $13 billion in unrealized gains in the second quarter of 2025.
These expectations were surpassed on Monday, as Strategy reported that its holdings generated $14 billion in unrealized gains for the second quarter of 2025. Strategy continued to purchase throughout the quarter, with its most recent acquisition announced on June 30, involving the purchase of 4,980 Bitcoins for $531.1 million.
On Monday, Japan's top enterprise Bitcoin asset company Metaplanet acquired another 2,204 BTC, valued at $237 million. This brings the company's total holdings to 15,555 BTC, with an average purchase price of approximately $99,985 per coin.
Related: Metaplanet spends $237 million to increase its holdings by 2,204 Bitcoins, totaling 15,555 BTC
Original article: “European Blockchain Group and UK’s Smarter Web Co. Increase Bitcoin (BTC) Reserves”
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