China-Based Aurora Mobile Joins Growing List of Crypto Treasury Adopters

Aurora Mobile (Nasdaq: JG), a Shenzhen-based marketing technology firm, has become the latest publicly traded company to embrace crypto as part of its treasury strategy. The company’s board has approved a plan to convert up to 20% of its cash and cash equivalents into digital assets, including bitcoin, ether, solana, and sui.

The move is aimed at “preserving and enhancing asset value while supporting its strategy to expand market coverage,” according to the company’s statement.

As of its most recent earnings report, Aurora holds approximately $15.8 million (113.6 million yuan) in cash, suggesting that it may allocate up to $3 million into crypto investments.

Aurora’s announcement aligns with a broader trend of companies adopting bitcoin and other cryptocurrencies as reserve assets. Aurora’s stock jumped in pre-market trading following the announcement, underscoring investor enthusiasm for crypto-aligned strategies.

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