Soneium, the Ethereum overlay blockchain linked to 78-year-old Japanese electronics giant Sony, unveiled a new incubator program, Soneium For All, to accelerate consumer and gaming applications within its 7 million-user blockchain ecosystem.

As crypto continues its march into the mainstream, traditional technology companies, the Apple’s and Ubers of this world, are looking to the tech to commercialize their future operations.

Sony Block Solutions Labs (SBSL), the builder of Soneium, used the Optimism OP stack, a fast and cheap layer linked to Ethereum for “bridging the gap between Web2 and Web3 audiences, especially for the creators, fans and community,” SBSL said.

The new accelerator, which plans to open its doors in the third quarter, was created in partnership with Astar Network and Startale Cloud Services, with investment support from Sony Innovation Fund, according to a press release on Monday.

“This initiative reflects our vision to empower creators globally through blockchain technology,” said Ryohei Suzuki, Director of Sony Block Solutions Labs in a statement. “By lowering the barriers to entry for developers and helping them reach users faster, Soneium For All brings us closer to a more open, creator-powered internet.”

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