While mainstream media has been fixated on the ongoing war of words between U.S. President Donald Trump and Tesla CEO Elon Musk over the president’s “big, beautiful bill,” crypto enthusiasts have been following a different feud – the spat between the Trump family, Magic Eden, and Fight Fight Fight LLC (Fight), the company behind the $2 billion Trump memecoin.

Fight, run by entrepreneur and Trump supporter Bill Zanker, who is reportedly also a friend of the president, launched the Trump memecoin in January. The token quickly became the most successful memecoin on the market.

But things turned sour on Tuesday when Fight unveiled plans to launch a new wallet for the Trump memecoin in collaboration with Magic Eden, a popular NFT platform. The president’s sons, Eric Trump and Donald Trump Jr., both took to social media to disavow the project. According to the Trumps, their family’s crypto firm World Liberty Financial (WLFI) has plans to launch its own wallet at some point in the future.

Then on Thursday Bloomberg reported that WLFI had sent a cease-and-desist letter to Fight. And now, Eric Trump has announced that Fight’s wallet launch has been canceled, but some form of reconciliation has also transpired, and WLFI will make a “substantial” investment in Fight’s Trump token.

“I am proud to announce the $TRUMP memecoin has aligned with World Liberty Financial,” Eric Trump wrote in a post on X. “Although their meme wallet isn’t moving forward, they remain focused on building the most exciting meme on earth – $TRUMP. Moreover, we’re proud to announce that World Liberty Financial plans to acquire a substantial position in $TRUMP for their long-term treasury.”

Bitcoin.com reached out to Magic Eden for commentary, but the firm has yet to respond.

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