In the battle for high-net-worth users among cryptocurrency exchanges, VIP services have evolved from mere fee discounts to a competition for comprehensive ecological value.

While Binance is still locking in ecological aristocrats with BNB holdings, OKX attracts institutional market makers with negative fee rates, and Bitget draws in emerging players with low-threshold trials, Gate has quietly built a dual-track inclusive system—users can upgrade to VIP status through either 30-day trading volume or asset balance, and it has launched a VIP-exclusive tiered "Yubibao Fixed" investment product, pushing the annualized return on USDT to a peak of 4% over 7 days.

As the entire crypto industry is obsessed with competing for high-frequency traders, Gate is turning its attention to a group of long-ignored "atypical VIP users": whales who hold substantial assets but trade infrequently. On-chain data shows that this type of user controls 68% of the cryptocurrency market's total market capitalization, and Gate's inclusive strategy is awakening this dormant gold mine.

1. Yubibao VIP Fixed: A Revolution in Refined Operations Behind Tiered Returns

The VIP-exclusive financial product launched by Gate is essentially a sophisticated layered incentive system that dynamically binds user value with platform rights:

This product marks a strategic shift in exchange VIP competition from optimizing trading costs (low fees) to optimizing asset efficiency (high returns).

2. Analysis of the Competitive Strengths of Four Major Exchange VIP Tracks

| Dimension | Gate | Binance | OKX | Bitget | |-----------|------|---------|-----|--------| | Core Strategy | Dual-track inclusive system | Ecological bundling | Institutional priority | Low-threshold conversion | | Admission Features | Dual path of assets/trading volume | Mandatory binding of BNB holdings | Negative fee incentives for market makers | 15k USDT trial pass | | Fee Ceiling | 0% maker + 0.02% taker | 0.02% maker + 0.04% taker | -0.005% maker + 0.02% taker | 0.02% maker + 0.06% taker | | Privilege Extension | Yubibao tiered returns | Customized API tools | Black card lifestyle benefits | Cross-category automatic upgrades |

In the fee battlefield, Gate's VIP12 users enjoy a crushing advantage: 0% maker fee and 0.02% taker fee, a 90% reduction compared to the standard user fee of 0.2%. When an institutional user with a monthly trading volume of $500 million pays about $100,000 in fees on Gate, the same scale of trading would cost over $250,000 on Binance.

3. From Trading to Assets: A Paradigm Shift in User Value Mining

Gate's VIP strategy goes beyond service upgrades; it is a reconstruction of the exchange's core capabilities.

4. Competitive Cooperation: Gate's Breakthrough Points and Unfinished Battles

While leading exchanges focus on high-frequency traders and institutional clients, Gate has locked in a long-ignored group through its dual-track system—high-net-worth but low-frequency trading "static whales." This type of user accounts for 68% of the total cryptocurrency market capitalization but has been marginalized due to the trading volume thresholds of traditional VIP systems. Yubibao Fixed was born to awaken this group, and its strategic value is reflected in:

However, challenges still exist:

The essence of the VIP track is a competition for operational efficiency in user stratification.

Gate breaks the strong correlation between VIP privileges and trading volume with its dual-track admission, awakens silent assets with Yubibao tiered returns, and reduces user churn with a 60-day retention mechanism—these three designs together form the moat of its VIP strategy. Its innovation lies in redefining high-value users: no longer just frequent traders, but also those "static whales" who hold assets and wait.

The future's decisive factor lies in whether Gate can convert its asset scale advantage into ecological vitality. If GT can be deeply embedded in enhancing investment returns (such as offering additional interest for holding GT) or if Gate Alpha's on-chain trading privileges can be integrated, it could form a self-circulating value network of "holding-investing-earning." While the industry is obsessed with competing for transaction counts, Gate is quietly shifting the battlefield to the competition for user wallet shares—this is the true endgame for cryptocurrency exchanges.

Related: Singapore requires local cryptocurrency companies to cease overseas operations by June 30

Original: “Gate VIP Dual-Track Strategy: How 4% High-Yield Investment Products Are Reshaping the Value Competition Among Exchanges”

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