Ripple CEO Brad Garlinghouse took the spotlight on Friday in a special episode of Ripple’s “Crypto In One Minute” to address the surging momentum behind crypto exchange-traded funds (ETFs). His remarks focused on the question: “Why are crypto ETFs exciting?” Garlinghouse identified two central drivers behind the growing institutional enthusiasm for these financial products, highlighting both access and legitimacy as key developments transforming the digital asset landscape.

First, Garlinghouse emphasized that ETFs now offer traditional investors a new gateway into crypto markets, stating:

This was really the first time you had institutions be able to go on Wall Street and trade directly in crypto.

He explained that for years, institutional investors—ranging from mutual funds to pension funds—were largely sidelined due to the complexities of self-custody and the hesitations around using centralized exchanges. With ETFs, capital that was previously locked out can now enter the market through familiar, regulated structures. This shift addresses long-standing access barriers that had limited crypto’s reach into mainstream finance.

Second, the Ripple CEO argued that the emergence of crypto ETFs is helping transform how the sector is perceived, stating:

It really is institutionalizing the entire industry of crypto.

Garlinghouse cited bitcoin ETFs’ rapid growth as evidence. This, he suggested, marks a growing acknowledgment of crypto as a serious and legitimate asset class on par with traditional options like gold ETFs.

The Ripple chief’s appearance comes amid a critical moment for the crypto industry, following the U.S. Securities and Exchange Commission (SEC)’s approval of bitcoin and ether ETFs, which many view as a gateway to more diverse crypto investment products. A wave of new filings recently emerged, including proposals for XRP ETFs, reflecting heightened interest from institutional investors. President Donald Trump’s increasingly pro-crypto stance, along with the appointment of crypto-friendly officials, such as the chairman of the SEC, is contributing to rising optimism about the future of digital assets under U.S. regulation.

Adding further momentum to the crypto market, the SEC has moved to dismiss its enforcement case against Ripple over XRP, though the court has not yet approved the settlement agreement. The prolonged legal battle has cast uncertainty over XRP’s status in the U.S. Its anticipated resolution marks a step toward clarity, as Ripple and its supporters anticipate a more stable and transparent regulatory environment.

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