Sweet is building a closed-loop ecosystem of "on-chain game interaction - off-chain physical consumption," redefining the value belonging of sports fans.
While most TON ecosystem projects are caught in the struggle for traffic, Sweet, a Web3 platform deeply engaged in the sports fan economy for seven years, is injecting a shot of adrenaline into the cryptocurrency market with its native token $SCOR, airdrops of F1 event tickets, and exchanges for limited NBA merchandise.
Relying on the official authorized resources of top sports leagues such as NHL, MLS, F1, and NBA, Sweet is constructing a closed-loop ecosystem of "on-chain game interaction - off-chain physical consumption," redefining the value belonging of sports fans.
1. Resource Barriers: The Web3 Breakthrough of Top Sports IP
As one of the few crypto platforms to have official collaborations with NHL (National Hockey League), MLS (Major League Soccer), F1 (Formula 1), and multiple NBA teams, Sweet has accumulated over 8 years of experience in operating sports digital collectibles since 2017. Its core advantages include:
Real Authorization: Deeply tied to sports leagues, providing exchanges for scarce rights such as event tickets, VIP experiences, and limited merchandise;
Global Layout: Recently launched a Chinese version of the basketball game "Basketball Quest," targeting growth in the Asian market;
Capital Endorsement: Backed by investments from institutions like Animoca Brands and FBG Capital, validating the feasibility of its business model.
2. $SCOR Token: The "Sports Economic Pass" Connecting Virtual and Reality
$SCOR is not only an in-game circulating asset but also opens a two-way channel for on-chain incentives and off-chain consumption:
Diverse Application Scenarios
Exchange for F1 event tickets, NBA team co-branded merchandise, and other physical rights;
Purchase official digital collectibles from NHL/MLS and participate in on-chain auctions;
Unlock exclusive VIP benefits from sports leagues (such as meet-and-greets with stars, backstage passes).
Token Distribution Favoring the Community
44% of the tokens are allocated for airdrops and ecosystem incentives. Users can earn gems through Telegram mini-games, which can be exchanged for $SCOR at a 1:1 ratio after the TGE, with zero gas fees and no wallet threshold significantly lowering participation difficulty.
3. Gamified Entry: Retro Pixel Style + Hardcore Sports Theme
Unlike the "mindless click" model of Notcoin, Sweet has launched three themed mini-games that blend light operation with the core of sports competition:
"Glove Hero" (Hockey): Control a goalie glove to intercept fast-moving pucks;
"Ice Snake" (Soccer): Strategically maneuver in a snake-like fashion to break through defenses;
"Basketball Quest" (Basketball): A Chinese version of a level-based game that incorporates a dunk skill scoring mechanism.
User feedback shows that 20% of high-scoring players are real sports fans, with a daily retention rate of 65%, confirming the "interest-driven" user stickiness.
4. Ecological Prospects: Five Evolutionary Paths from Fan Economy to Sports Metaverse
Sweet and $SCOR's ambitions extend far beyond ticket exchanges; their underlying architecture is quietly building a "sports digital ecosystem operating system." Combining the evolution of Web3 technology with trends in the sports industry, we deduce five potential development paths:
1. Sports NFT Assetization: From Collectibles to Financial Instruments
Leveraging authorized resources from leagues like NHL and NBA, Sweet can further develop event highlight moment NFTs (similar to NBA Top Shot), dynamic digital cards of players, and introduce fragmented auctions + copyright sharing mechanisms. When an NFT of LeBron James' game-winning shot automatically shares profits with the player upon each resale through smart contracts, the value capture of sports IP will enter a new era.
2. DAO Governance Restructuring Fan Voice
Through the $SCOR token, community-based decision-making for events can be realized: holders can vote on designs for co-branded team merchandise, locations for friendly matches, and other matters (referencing the Socios fan token model). A more radical idea is to establish a club acquisition DAO, allowing token holders to participate in on-chain crowdfunding and management of small to medium-sized teams—this has already begun to take shape in experiments with S.C. Braga, a team in Portugal's third-tier league.
3. The "Sports Metaverse" Experience Linking Virtual and Reality
Taking advantage of the high concurrency of the TON ecosystem, Sweet can build 3D virtual event venues, where users can purchase virtual seats with $SCOR, interact with player avatars, and even unlock AR viewing effects using on-chain achievements. Drawing on the explosive trends in the digital fashion industry, collaborating with sports brands to launch virtual sneakers/team jerseys NFTs that can be worn across platforms (such as integrating into Decentraland stadiums) will become a symbol of identity for young fans.
4. Dynamic Data-Driven GameFi Upgrades
Current pixel mini-games can evolve into on-chain sports simulation management games:
Players can use $SCOR to purchase "virtual teams" and participate in the player transfer market;
Real event data can be integrated through oracles (e.g., F1 qualifying results affecting in-game vehicle performance);
Introduce a "Play-to-Own" mechanism, where top players can earn real club youth training trial qualifications.
This intertwined model of reality and virtuality may give rise to the first sports GameFi protocol with a market value of one trillion dollars.
5. Sports Financial Infrastructure
Based on SCOR, a decentralized ticket trading platform can be built, utilizing blockchain to achieve transparent profit sharing in the secondary market (referencing the blockchain ticketing experiment in the Premier League); developing event prediction derivatives that allow users to hedge against risks such as player injuries; and even issuing sports REITs tokens to securitize venue income—this aligns with Goldman Sachs' proposed "sports asset tokenization roadmap" for 2025.
5. Challenges and Breakthroughs: Sweet's Ecological Positioning Battle
Despite the broad prospects, Sweet still faces three major challenges:
League Authorization Game: The four major sports leagues in North America hold a cautious attitude towards Web3, requiring the design of compliant profit-sharing models to persuade traditional powers.
Token Utility Balance: To avoid $SCOR falling into the "payment tool dilemma," it is necessary to continuously expand rigid scenarios such as event data analysis API calls and training camp access.
Cross-Chain Interoperability: Currently, being based on TON may limit user scale; in the future, it will be necessary to establish asset bridges with high-performance chains like Solana and Sui.
Conclusion:
When Animoca Brands founder Yat Siu predicted that "sports will become the biggest breakout scene for Web3," Sweet had already quietly laid the groundwork. From F1 ticket airdrops to metaverse stadiums, this project, honed over seven years, is attempting to rewrite the underlying rules of the sports industry with blockchain. In a traditional sports market with annual revenues exceeding $500 billion, capturing just 1% of the on-chain migration demand could nurture a new generation of unicorns.
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