Source: Cointelegraph
Original: “Notcoin says ‘tap-to-earn’ model ‘may be dead,’ Telegram gaming space undergoes shift”
As one of the most notable Web3 gaming projects of 2024, Notcoin recently stated that the "tap-to-earn" game model "may have come to an end" as the Web3 gaming industry shifts towards more engaging and appealing projects.
During the Token2049 event in Dubai, Notcoin co-founders Sasha and Vladimir Plotvinov, along with NotGames design lead and product head Uliana Salo, had an in-depth discussion with Cointelegraph about the current state of the Web3 gaming market based on the Telegram platform.
Vladimir pointed out in an interview with Cointelegraph that game developers are transitioning to a more diverse range of game types, as the tap-to-earn model can no longer sustain player interest.
In 2024, Notcoin became one of the most popular tap-to-earn games on the Telegram platform, attracting over 30 million user registrations within just three months of its launch. In a previous interview, Sasha attributed the game's rapid growth to its success in "solving" the challenge of bringing Telegram users into the cryptocurrency space.
Despite the explosive growth of Telegram games in 2024, many players quickly exhibited "game hopping" behavior—switching to other games once they completed "mining" in one project. Sasha told Cointelegraph:
"Users who come purely for mining are motivated solely by the desire to earn something. For games, what's more important is that I can have fun, I want to play with friends, and I want to engage in interactions within the group."
He added that while the first wave of Telegram games failed to provide this social element, Web3 technology can still play a key role in the gaming ecosystem on the platform.
He revealed to Cointelegraph that Telegram games are moving away from a model that relies solely on "mining" tokens. In these new experiences, the Web3 economy becomes an "add-on feature" rather than the main value proposition.
However, this development may take some time. Sasha told Cointelegraph that there are currently no "true games" on the Telegram platform, but he remains optimistic about future developments.
Vladimir told Cointelegraph that AI technology and the Telegram platform have created more convenient conditions for Web3 developers to create games.
As a co-founder of Notcoin, he noted that the emergence of AI technology has significantly improved developers' efficiency in writing game code:
"It saves a lot of time. My delivery speed has increased. I write code faster than usual because I've saved a lot of time on other simple tasks."
However, he also cautioned developers to remain vigilant when using AI in the project creation process.
"You have to stay highly focused, with expertise and experience, because you need to understand how the API will work, how the components connect with each other, and how the system will operate under high loads from a large number of users," Vladimir said.
When asked if there is still room for growth in Telegram's Web3 gaming industry despite the apparent decline of the tap-to-earn model, Salo told Cointelegraph that Telegram has a market positioning similar to Facebook and WeChat, both of which have established their own gaming ecosystems.
"We are very confident about the prospects because we already have a platform foundation similar to WeChat and Facebook, which have established mature gaming ecosystems, and this is a huge market. The user base is almost comparable," she said.
Salo pointed out that the Telegram gaming space currently lacks major publishers and investor funding, but she expects the sector to experience exponential growth.
Salo added that they are working towards a scenario where players engage in games not just to earn tokens, but for the enjoyment of the games themselves. "We are trying to add this extra element so that people's motivation to participate is not just monetary rewards, but for their own enjoyment and 'fun'," Salo said.
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