Microstrategy (Nasdaq: MSTR), which recently rebranded as Strategy, has achieved a staggering return of 3,142% since transitioning to a bitcoin-focused business model. The dramatic surge in the company’s stock performance highlights the impact of its decision to adopt what its leadership refers to as the Bitcoin Standard in August 2020. The firm’s aggressive bitcoin accumulation strategy has propelled it far beyond many of its peers in the tech and financial sectors.

Michael Saylor, the company’s executive chairman and a vocal advocate for bitcoin, underscored this performance on social media platform X, stating:

MSTR is now up more than 3000% since adopting the Bitcoin Standard.

His post included a performance comparison chart, created by Strategy, that ranked MSTR as the top-performing asset among a range of major stocks and investment vehicles. The chart shows MSTR ahead of Nvidia (916%) and bitcoin itself (715%), with Tesla (205%), Meta (121%), Alphabet (118%), Microsoft (107%), and Apple (89%) trailing further behind. Broader market indices like QQQ (80%) and SPY (68%) followed, while traditional safe-haven assets such as gold (GLD, 56%), Amazon (21%), and real estate investment trusts (VNQ, 8%) lagged. Bonds (BND) were the only asset category in the chart showing a negative return of -18%.

Strategy’s Bitcoin Strategy Era (BSE) return. Source: Michael Saylor

Strategy’s bitcoin-centric approach has not only translated into remarkable equity performance but also into substantial gains within its treasury operations. Saylor recently revealed that the company has realized $5.1 billion in bitcoin-related gains so far this year. Strategy’s holdings have grown to 538,200 BTC. Year-to-date, the company posted a 12.1% bitcoin yield, while its 2024 yield has reached an extraordinary 74.3%, amounting to a 140,538 BTC gain worth approximately $13.1 billion. These figures were fueled by purchases such as the 6,556 BTC acquisition on April 21 for $555.8 million.

According to Q1 2025 data, more than 13,000 institutions and 814,000 retail accounts hold MSTR shares, with an additional 55 million individuals gaining exposure indirectly through exchange-traded funds (ETFs) and other financial products. Saylor reaffirmed his position with a clear message: “Bitcoin has no counterparty risk. No company. No country. No creditor. No currency. No competitor. No culture. Not even chaos.”

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