Hailey Welch, better known to the internet as “Hawk Tuah Girl”, will be the subject of a new documentary produced by Bungalow Media + Entertainment, Deadline reported on March 25.

The Tennessee native shot to viral fame in mid-2024 after a street interview in which she was asked, “What’s one move in bed that makes a man go crazy every time?”, to which she responded, “You gotta give ’em that ‘hawk tuah’ and spit on that thang!”. 

The original video has been viewed on YouTube over 9 million times. 

Welch parlayed her viral stardom into several projects, launching a podcast featuring guests including billionaire Mark Cuban and dabbling in entrepreneurial ventures. 

Then she launched a memecoin. 

In December 2024, Welch released $HAWK, which briefly soared to a market cap of $490 million before crashing by over 93% within minutes. 

Bubblemaps reported that 285 wallets had acquired 96% of the token’s supply during its presale and early distribution. Most of these wallets immediately dumped their tokens.

Welch’s team claimed she didn’t sell her share and insisted no influencers received free tokens. Still, investors who lost millions have since filed suit against the token’s creators. 

Welch herself is not named in the suit, which targets web3 launchpad overHere and its founder Clinton So, the Tuah the Moon Foundation, and the influencer Alex Larson Schultz, also known as “Doc Hollywood.”

The $HAWK fiasco drew immediate comparisons to other celebrity and influencer rug pulls and sparked calls for legal accountability. 

Welch issued a since-deleted statement saying she was taking the matter “extremely seriously” and was cooperating with legal teams representing affected investors.

On March 25, Welch also posted on Instagram for the first time since the debacle, sharing a video poking fun at internet rumors that she was dead, pregnant, or arrested. 

Her profile describes her as “an influence for good” and links to the Deadline article about her upcoming documentary.

Edited by Sebastian Sinclair

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