World Liberty Financial (WLFI) announced on Monday that it had sold $550 million of its tokens to 85,000 registered participants. The token sales were split into two rounds, one that raised $300 million and another that brought in $250 million.

The relationship between the Trump family and WLFI is an interesting one. According to the WLFI website, a Trump company called DT Marks DEFI LLC owns roughly 60% of WLF Holdco LLC which is the sole owner of World Liberty Financial (WLFI). DT Marks receives 75% of all WLFI token sale proceeds and also holds 22.5 billion WLFI tokens (along with various members of the Trump family).

To be clear, the Trump family is transparent about its ties to the project. In fact, Eric Trump, President Donald Trump’s third-born, sits on the WLF Holdco board and frequently promotes WLFI via his X account. Barron Trump, the president’s youngest, is listed as one of the company’s “web3 ambassadors,” while the president himself plays the role of “chief crypto advocate.”

(Even Barron Trump is part of the WLFI team / worldlibertyfinancial.com)

And while it’s not clear what “DeFi protocol” WLFI claims to be working on, what is apparent is that its $550 million token sale announcement also means the Trump family pocketed a cool $413 million since they received three-quarters of all WLFI token proceeds.

“With $550 million in total token sales and over 85,000 KYC-verified participants, $WLFI made history,” the firm posted on X. “This is just the beginning.”

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