REX Shares announced on March 14 the launch of the REX Bitcoin Corporate Treasury Convertible Bond ETF (Nasdaq: BMAX), a new investment product designed to provide exposure to companies using convertible bonds to add bitcoin to their balance sheets. The fund is described as a “first-of-its-kind fund that provides exposure to convertible bonds issued by companies actively incorporating bitcoin into their corporate treasury.”

Greg King, CEO of REX Financial, emphasized the significance of the ETF, stating:

BMAX is the first ETF giving retail investors and investment advisors access to convertible bonds issued by companies integrating bitcoin into their financial strategy.

This quote was highlighted on social media platform X by Michael Saylor, executive chairman of Strategy (aka Microstrategy), who pioneered the approach of using corporate debt to acquire bitcoin. King further elaborated on the ETF’s structure: “BMAX simplifies access to these bonds via a single, actively managed ETF. The fund is concentrated and strategically focuses on issuers like Strategy (MSTR), a leader in bitcoin-backed convertible debt.”

REX Shares, a provider of exchange-traded products, operates under REX Financial, an asset management firm specializing in alternative-strategy ETFs and exchange-traded notes (ETNs). With over $6 billion in assets under management, REX Financial is known for its Microsector and T-REX product lines.

By launching BMAX, the company aims to offer a combination of debt stability and potential equity upside, providing indirect bitcoin exposure without the need for direct ownership. While REX Financial promotes BMAX as a regulated and structured investment option, the firm warns that, like all investments, it carries risks, and investors should carefully review the fund’s prospectus before investing.

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