As the most popular "meme coin factory" and token creation platform on Solana, Pump.fun has attracted countless users and developers in recent years with its "fast, accurate, and fierce" low-threshold token issuance features, creating a wave of enthusiasm that could make Solana's nodes "laugh out loud."

However, recently, market sentiment has been dampened, and the frenzy in the meme coin market has gradually cooled, leading various narrative tokens to start questioning their existence. In a moment of urgency, Pump.fun sought new growth points—injecting social features to transform the platform from a mere "token factory" into an "on-chain chatting version of WeChat"!

On March 13, 2025, Pump.fun officially launched its new DM (direct message) feature, marking a glamorous transition from a "money-only" token trading tool to a social ecosystem filled with human warmth. This article will explore the gameplay of the Pump.fun DM feature, discuss its potential for transforming into a social model, and compare and analyze other projects with social attributes (such as Jupiter, Zora, and Horse) to see what innovations this "social revolution" can bring.

Come join Pump.fun to "team up and score"

The new DM feature of Pump.fun is like creating a "crypto circle chat group" for traders, allowing you to privately message others at any time, just like a bronze player secretly asking a star player: "Can this coin still pump?" You can also gather your investment buddies to discuss the next 100x alpha coin. Even better, you can easily share token links during chats, just like sending red envelopes, saving the hassle of copying and pasting, making it smoother to promote your coin.

How to use the DM feature?

• Open the Pump.fun mobile app and log in to your Solana wallet account.

• Navigate to the messaging interface, click the "+" or use the search function to find the target user, and send a private message.

• If you need to create a group chat, you can invite other users to join and set a group chat topic (such as token discussions, project collaborations, etc.).

• In the chat, you can share token links, images, or text to quickly interact with the community.

From my personal experience, the entire interface is surprisingly "frugal" yet smooth to use, straightforward enough that even the neighbor's grandma can join in on crypto discussions as long as she can read. It feels like the crypto version of WeChat.

The launch of Pump.fun's DM feature is significant; it allows user interactions to no longer be limited to public posts but enables direct communication through private messages and group chats. Users can share token updates, investment insights, and even establish long-term collaborative relationships.

More importantly, the exposure of tokens has greatly increased, as users can directly recommend and discuss tokens in chats, promoting rapid dissemination within the community, eliminating the complexities of traditional advertising, and making token promotion more natural and efficient.

Why is everyone shifting towards social?

In fact, social attributes have long been a common phenomenon in the crypto space. From KOLs shouting out trades on Twitter to lively discussions in Telegram groups, social signals have become a barometer for many to judge the "next hit." A little push in social interaction could make the crypto "square dance" even more vibrant; who wouldn't want to trade while boosting their presence?

Jupiter's "Token Likes"

As a DEX aggregator in the Solana ecosystem, Jupiter also introduced a new feature yesterday, allowing users to express their "confession" of approval for a particular token or trading pair through likes. This not only expresses their attitude but also casually throws a social signal to the market, telling everyone: "Hey guys, this coin is interesting."

Zora's "Turn Photos into Tokens"

Zora initially started as an NFT minting and trading platform in 2020, but as the NFT market receded, it quickly transformed, elevating from a single NFT marketplace to an on-chain social platform, gradually developing into an ecosystem that integrates content tokenization and social interaction, comparable to an on-chain "Instagram."

In the spring of 2025, Zora launched the token ZORA, which is planned to be issued on Base with a total supply of 10 billion tokens, clearly stating that 10% of the total supply will be allocated for airdrops. The project's highlight is its "Coins" feature, where each post can automatically convert into a tradable ERC-20 token. When you post a selfie, the system generates a token for you and provides liquidity on decentralized trading platforms like Uniswap, making token trading as simple as checking in. Creators can earn from initial sales and continue to benefit from content dissemination and secondary market trading.

Interaction between fans and creators is not limited to likes and comments; they can even exchange value through tokens. This "creator-fan-communicator" triangular relationship pulls every user into the economic cycle, making them part of content dissemination.

Horse under the "Zora Halo"

Horse is a social token platform based on Solana, emphasizing user interaction through tokens to build community. Users can create personalized tokens on Horse and enhance community engagement through social activities like voting and tipping. The token HORSE was initiated by Zora team member @js_horne, carrying Zora's brand effect.

The token went live on the Base chain on March 13, with a current market cap fluctuating around $350,000. When it first launched in the early hours of March 13, it peaked at a market cap of $2.24 million, with a fivefold increase, but then immediately fell back, indicating insufficient upward momentum for the token. Perhaps Zora's "star halo" won't last long, as the project is still in an exploratory development phase.

Looking forward to Pump.fun's new tricks

The DM feature of Pump.fun has just begun. Imagine that the platform might add more social tools, such as real-time voice chat, token voting, and content minting, making user interactions increasingly diverse, with the potential to create a new ecosystem that combines trading and social attributes.

Moreover, Pump.fun may collaborate with platforms like Jupiter, Horse, and Zora, which not only meets the new demands following the downturn of the meme coin market but also injects new vitality into the diversified development of the Solana ecosystem, making the community more lively and diverse. However, as social features become stronger, privacy and security must keep pace, ensuring the protection of user data and transaction security cannot be overlooked.

Let us wait and see how Pump.fun continues to innovate on the path of socialization!

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