Software intelligence firm Microstrategy (Nasdaq: MSTR), now operating as Strategy, announced on March 10 that it has launched a $21 billion at-the-market (ATM) stock offering program. The initiative allows Strategy to sell shares of its newly issued 8.00% Series A perpetual strike preferred stock (STRK) in the open market, with proceeds designated for corporate purposes, particularly bitcoin acquisitions. The timing of the announcement comes as bitcoin has seen a sharp decline in recent days, suggesting that Strategy may be positioning itself to buy the dip. The company emphasized that it will conduct sales strategically, taking market conditions and liquidity into account.

Under the ATM program, Strategy’s perpetual strike preferred stock will be convertible into its Class A common stock, aligning with the company’s long-term financial strategy of integrating bitcoin into its corporate treasury. The company stated:

Strategy intends to use the net proceeds from the ATM Program for general corporate purposes, including the acquisition of bitcoin and for working capital.

The offering is being carried out under an automatic shelf registration statement filed with the U.S. Securities and Exchange Commission (SEC) on Jan. 27. Strategy reassured investors that the sale complies with regulatory requirements and does not constitute an immediate solicitation to sell shares where such offers would be unlawful.

Since rebranding from Microstrategy to Strategy, the firm has remained committed to aggressively accumulating BTC. Executive Chairman Michael Saylor has continued to advocate for bitcoin, predicting it could reach $13 million by 2045, with scenarios ranging from a bull case of $49 million to a bear case of $3 million.

Saylor has recently engaged with regulators, meeting with the U.S. Securities and Exchange Commission (SEC)’s Crypto Task Force and the U.S. House Financial Services Committee. He also attended the first ever White House Crypto Summit hosted by President Donald Trump. Strategy currently hodls 499,096 BTC, purchased at an average price of $66,357 per bitcoin, amounting to approximately $33.1 billion. With bitcoin’s price recently falling, the company’s latest stock offering suggests it sees the decline as an opportunity to further bolster its holdings.

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