The series, announced Tuesday, follows four penguin characters—Atlas, Eureka, Snofia and Springer—living in UnderBerg, a fictional iceberg world. Aimed at children and families, the announcement shared with Bitcoin.com News says Lil Pudgys will blend humor and adventure, marking Pudgy Penguins’ first foray into long-form animation.

Episodes will premiere exclusively on the Pudgy Penguins Youtube channel, with two new installments weekly after a special debut episode. Presently, Pudgy Penguins’ existing social media footprint includes 2 million Instagram followers, 500,000 Tiktok followers and 41 billion Giphy views.

“Thesoul Publishing was the perfect partner to bring Pudgy Penguins to life,” said Pudgy Penguins CEO Luca Netz. The studio, known for viral series like “5-Minute Crafts,” has a combined audience of over 2 billion followers globally.

Patrik Wilkens, Thesoul’s VP of business development, called the partnership a “360-degree strategy” to leverage the brand’s popularity. The firm produces content in 21 languages and operates channels across Youtube, Facebook and Tiktok.

Pudgy Penguins has already expanded into physical products, generating $10 million in retail sales through partnerships with Walmart, Target and Walgreens. The animation project said its goals align with its broader effort to transition Web3-native IP into mainstream entertainment.

Pudgy Penguins recently airdropped PENGU, a native cryptocurrency distributed through a substantial airdrop initiative. Over the past 30-day timeframe, however, the token has plummeted by 51.9% in value compared to the U.S. dollar. As of now, PENGU maintains a market capitalization hovering near $515 million.

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