Author: Pzai, Foresight News

Since the dust settled from last year's election, Trump's influence in the cryptocurrency space has created a tangible impact, not only due to his high-profile support for crypto policies but also because his family has been actively involved in the cryptocurrency sector in recent years. From DeFi projects to personal tokens, every move they make has sparked widespread attention and controversy in the market. Recently, driven by the popularity of the "Presidential Coin," the cryptocurrency field is also experiencing fluctuations due to such sentiments. This article provides a brief analysis of the "Trump" ecosystem.

MEME

Under the MEME ecosystem, both Trump and his wife have issued MEME coins, with the TRUMP coin achieving a market value of $80 billion in just two days, boosting the Trump family's assets to a scale of $30 billion, 78% of which is in cryptocurrency, highlighting his status as the "first crypto president of America." Additionally, this morning, the MELANIA token issued by Melania Trump also reached $12 billion. Under the Biden administration, the uncertainty of crypto policies and increased regulation have subtly lowered market expectations for cryptocurrencies, while Trump's direct involvement undoubtedly provides reassurance for the future.

DeFi

The DeFi project supported by the Trump family, World Liberty Financial (WLFI), launched in September 2023, aiming to promote the development of decentralized finance, particularly the application of dollar stablecoins. Trump himself serves as the "Chief Cryptocurrency Advocate," while his children act as Web3 ambassadors to help promote the platform.

WLFI is an Ethereum-based DeFi platform that allows users to borrow, lend, and invest in cryptocurrencies. Its token WLFI is primarily used for governance but is not tradable and has low liquidity. The core goal of the platform is to establish a decentralized financial ecosystem that enables users to conduct transparent and efficient financial transactions through smart contracts while reducing reliance on traditional financial institutions. In recent days, the MEME effect brought by Trump has also driven the sales of WLFI tokens, leading to a quick sell-out of the token supply, and WLFI subsequently announced a 5% increase in supply for public sale on January 20.

Recently, WLFI has actively purchased large amounts of mainstream crypto assets such as ETH, LINK, and AAVE, with a total holding value exceeding $266 million. In collaborations with on-chain ecological projects, WLFI also plays an important role, such as partnering with Aave in DeFi and Chainlink in oracle technology. WLFI frequently uses applications like CoW Swap during transactions, and these collaborations have brought significant "Trump effects" to partners, driving up application layers and token prices.

However, on the limitation side, although the Trump family has stated in the protocol operation terms that they have no direct legal association with WLFI, critics argue that the project is a "white-label product" of the Trump family, allowing them to potentially profit through indirect holdings or partnership agreements. The non-transferability of WLFI token crowdfunding has also been pointed out as potentially exposing ordinary investors to higher market risks. WLFI tokens are non-transferable and limited to purchase by qualified investors or non-residents in the U.S., which somewhat restricts their liquidity and market appeal.

NFT

Compared to MEME, Trump's interest in NFTs seems to be even stronger. Trump first launched NFTs in December 2022, named "Trump Digital Trading Cards," followed by the "America First" series of NFTs in August 2024 and the "Trump Bitcoin Digital Trading Cards" NFT series based on the Bitcoin Ordinals protocol in January 2025. These cards feature Trump in various roles, such as a superhero and cowboy, and in some series, buyers have the chance to receive additional rewards, such as dining with Trump or receiving physical memorabilia (like suit fragments). In the market, the fervent sentiment has ignited trading enthusiasm for NFTs; for example, the floor price of the NFT series on Polygon soared to a high of 3149 POL (approximately $1417) within this week. In the crypto market, Trump seems to be maximizing the value of MEME itself and monetizing through diverse token forms, and of course, his strong influence also injects confidence into related assets.

Overall, Trump has long been involved in the cryptocurrency field and has undoubtedly left a significant impact on the market through his MEME coin, DeFi project WLFI, and NFT plans. Leveraging his political and capital representative identity, he has attracted considerable attention and influenced market dynamics. However, this participation is not without controversy, raising questions about transparency, compliance, and potential risks for investors. The collision and integration of politics, celebrity, and technology highlight the complex landscape of modern finance, and we look forward to seeing what greater waves this "crypto president" can bring to cryptocurrency in the future.

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