Young investors in Brazil hold cryptocurrency as one of their favorite investment tools. This was revealed by a survey organized by Rico, an investment and financial services platform, which sought to inquire about the investment behavior of this specific target group.

The poll, which consulted about the investment preferences of 1,008 respondents aged between 24 and 35 years, showed that cryptocurrencies were the fourth most popular investments among Brazilian investors. Crypto was present in the portfolios of 34.6% of the polled, behind savings (50%), fixed-income products (41%), and stocks (37.2%). Investments funds fell behind in fifth place with 33.1%.

While Rico states that this cannot be generalized to all young investors, it still provides insight into the most favored options for this group.

Ricos’ research analyst Antonio Sanches, explained that this relatively low preference for crypto even with its high visibility in the Brazilian market has to do with the accessibility of other options like savings, that have been present in the lives of the young for a long time. He stated:

It is a product that has been consolidated in the lives of Brazilians for a long time and is popular in banks, where investors need to have an account to move money around on a daily basis.

The survey also found an alarming increase in bets within this group, warning that these cannot be considered investments due to their inherent risks. ‘Investors need to study and understand financial products. It is important that they know the profitability, liquidity, and risk that the asset offers, something that does not exist in the betting market,’ he stressed.

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