Media company DASTAN, the parent company of Decrypt and Rug Radio, is embarking on the next stage of its evolution with the launch of MYRIAD, a prediction market and engagement ecosystem that aims to fundamentally change the way people engage with digital media.

“Our vision is to create an interconnected media ecosystem where users are rewarded, creators are fairly compensated, and advertisers achieve higher ROI,” said DASTAN Co-Founder and CPO Ilan Hazan.

The MYRIAD platform builds upon DASTAN’s digital media ecosystem, encompassing brands including Decrypt and Rug Radio. Using innovative and emerging technology, MYRIAD seeks to create a fairer system for content creators and consumers through on-chain Prediction Markets and MYRIAD Quests.

MYRIAD’s on-chain Prediction Markets are embedded within content, enabling transparent play across the media ecosystem in real-time.

The MYRIAD home page. Image: DASTAN

Merging secure, verifiable transactions with rich, interactive experiences, MYRIAD’s prediction markets create a layer of transparency that will “rebuild user trust in media.”

The MYRIAD Prediction Market extension as it appears on Decrypt. Image: DASTAN

MYRIAD Quests reward consumers for their attention, awarding points for engaging with content. This ranges from reading articles and watching videos to completing quizzes based on the content, and can be tailored to increase specific engagement metrics such as dwell time or social media shares.

Quests on MYRIAD. Image: DASTAN

Users can access MYRIAD through a browser extension, mobile app, and website, integrating the MYRIAD platform across the user’s entire browsing experience. Streamlined registration and account abstraction makes the Web3 platform accessible to the widest possible audience, while Quests and personalized content recommendations enhance the user experience.

The MYRIAD Prediction Market extension as it appears on Twitter/X. Image: DASTAN

By incentivizing passive readers to become active participants, the MYRIAD ecosystem will also provide valuable insights and increased user engagement, redefining the nature of media consumption and providing fair, sustainable revenue streams for publishers, advertisers, and creators.

“Through MYRIAD’s evolving ecosystem, we are positioned to transform the digital media landscape,” said DASTAN Co-Founder and CEO Loxley Fernandes. “Through Quests and on-chain prediction markets, MYRIAD will reward media consumers with more engaging experiences, rebuild user trust in media and establish a new, sustainable economic model for digital media publishers and creators.”

To find out more about MYRIAD, and to sign up for the waitlist, visit myriad.markets. For more information follow @MyriadMarkets on Twitter, head to the official Rug Radio Discord, or email myriad@rug.fm.

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