Cryptocurrency exchange Gate.io announced on Aug. 23 that it has become the sleeve sponsor of Inter Milan, the reigning Italian football champions. As part of the partnership, Gate.io’s logo will appear on the sleeves of the playing kits for both the men’s and women’s teams.

According to a statement, the Gate.io and Inter Milan partnership will extend beyond kit sponsorship, focusing on enhancing the fan experience and providing innovative services and engagement opportunities for Inter Milan’s fan base. The collaboration will enable fans to access exclusive content, participate in joint marketing activations, and acquire co-branded merchandise.

Commenting on the cryptocurrency exchange’s partnership with the European football giant, Han Lin, founder and CEO of Gate.io, said:

We are thrilled to partner with Inter, a club with a rich history and a passionate fanbase. This partnership aligns with our commitment to innovation and community engagement. We are excited to bring new and exciting experiences to Inter fans around the world, and to explore the many synergies between the worlds of football and digital assets.

Alessandro Antonello, CEO of Corporate for Inter Milan, expressed delight with the football club’s collaboration with Gate.io, a leading player in the crypto sector. He added that the new partnership will grant Gate.io “extensive visibility in all competitions in which we participate.”

By becoming Inter Milan’s sleeve sponsor, Gate.io joins other cryptocurrency platforms like BingX, Kraken, and OKX, which have similar arrangements with English football teams Chelsea, Tottenham Hotspur, and Manchester City, respectively.

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