How does Atleta empower the comprehensive development of the sports industry in the Web3 world through blockchain technology?

Author: Deep Tide TechFlow

The market fluctuates mercilessly, but it does not prevent us from watching the Olympics.

From the opening ceremony where art and abstraction coexist, to the emergence of Yusuf Dikec, a sharpshooter from Turkey, this year's Paris Olympics is also full of topics. The Olympics, or sports in general, never lack an audience. The pursuit of breaking human limits in sports events is always intriguing. The stories that unfold in the arena, whether it's a newcomer making a name for themselves in a single battle, or a seasoned veteran fulfilling their dreams after numerous setbacks, are enough to move people.

This level of attention has also been further extended in the Web3 industry. As the slogan "embrace the attention economy" gains momentum, Web3 projects with sports as the main narrative have begun to capture a lot of attention. Among them, a Web3 sports project named "Atleta Network" with the testnet named "Olympia" seems quite fitting.

• Atleta: In ancient Greek, ἀθλητής usually refers to the champion of public sports events.
• Olympia: In ancient Greek, Ολυμπία is a city in the southern plains of Greece, the site of the ancient Olympic Games.

As the first general, modular, and multi-layer blockchain network designed for the sports industry, Atleta Network launched its testnet activities in May this year. Participants can accumulate points and airdrop chips by completing tasks, staking, and interacting. The trading volume in the first month exceeded 3 million transactions, attracting over 200,000 Web3 users.

In addition, to further attract users and developers to participate in the ecosystem, Atleta Network has also launched several incentive programs: The Atleta Ambassador Program aims to recruit passionate, influential, and creative community members to create high-quality content and widely disseminate it on social media. Creators will be eligible to receive a total prize pool worth $150,000 and other network rewards. The Atleta Developer Grants Program aims to incentivize developers to deploy sports dApps, DeFi tools, network infrastructure, and other innovative solutions based on Atleta. Selected developers and projects can receive up to $50,000 worth of ATLA token rewards.

The outstanding performance of the testnet and the multiple incentive programs have driven more community members to be curious about Atleta Network: How does Atleta empower the comprehensive development of the sports industry in the Web3 world through blockchain technology? Is it worth participating in the testnet activities?

This article aims to delve into Atleta Network, explore its project logic, team background, and specific ways to participate in the testnet, and further understand the future development opportunities and challenges of Atleta Network and Web3 sports.

Blockchain Sports Ecosystem flagship product: Supported by Adidas Web3 Director and former Binance Director

As we all know, from event tickets, fan economy to prediction markets, the high attention to sports harbors a huge commercial economy.

Taking football as an example, according to the "2023 Football Finance Report" released by Deloitte, the annual revenue of the top five European football leagues exceeds 17.2 billion euros. In addition, FIFA's World Cup cycle financial report shows that the 2022 Qatar World Cup revenue reached 5.769 billion US dollars, with over 5 billion viewers, accounting for 62.5% of the global population.

With the continuous development of Web3's influence, major sports organizations have also begun to explore the introduction of Web3 technology to bring about the latest gameplay. The decentralized and transparent nature of Web3 also has a wide range of applications in the sports field, such as using blockchain technology in ticket sales to further ensure transparency and fairness, allowing teams and athletes to establish closer connections with fans through NFTs and token economy, and using smart contracts to automatically execute and settle transactions in prediction markets, thereby enhancing the trustworthiness of prediction platforms.

According to Mordor Intelligence research, the Web3 sports industry will experience rapid development at a compound annual growth rate of 9% by 2028.

Currently, we can also see many Web3 projects that combine sports narratives, such as NBATopShot, which leverages the endorsement and fan base of the NBA, with a peak daily trading volume exceeding $40 million. Another example is the football gaming platform Sorare, where players can purchase NFTs of their favorite players to build fantasy teams and participate in matches to win rewards. As of July 2023, the Sorare gaming platform has accumulated a total of 3.7 million players. It can be said that the Web3 sports market has already begun to take shape.

Unlike most application-oriented Web3 sports projects, Atleta Network aims to create an EVM-compatible, natively cross-chain interoperable modular Layer 1 ecosystem, providing high-performance, low-cost one-stop Web3 services for sports organizations worldwide.

According to the official whitepaper, Atleta Network is the flagship product launched by Blockchain Sports Ecosystem. As an international blockchain sports project, Blockchain Sports Ecosystem aims to introduce advanced technologies such as AI, VR/AR, IoT, and blockchain into the sports industry, helping talented young players grow and promoting the prosperity of the blockchain experience. After years of deep cultivation in the industry, Blockchain Sports Ecosystem has established three football academies in the football powerhouse Brazil, attracting over 200 players to enroll and gaining recognition from over 500 professional players worldwide.

Years of rooting in the blockchain sports field have given Blockchain Sports Ecosystem a deeper insight into pain points, market demands, and product forms, laying a solid foundation for Atleta Network to better serve sports organizations and empower the development of Web3 sports.

Additionally, although there is currently limited information about the project on social media, with no team or funding displayed on Rootdata, according to recent tweets from the official Atleta Network Twitter account, several industry leaders have joined Atleta Network as advisors or investors:

This includes Evgeniy Medvedev, the former global Web3 strategy lead at Adidas, a world-class sports equipment manufacturer. Evgeniy Medvedev has also worked at the NFT project Rarible, responsible for business development. With a deep understanding of the sports industry and keen insight into emerging technologies, Evgeniy Medvedev's involvement means that Atleta Network will be able to better integrate sports resources, promote innovation and collaboration, and further expand its market share.

Another noteworthy member is Ryan Horn, a global leader in the Web3 industry who has rich resources in sports, entertainment, and gaming. He previously served as the CEO of MARK, co-founder of N3On, and Director of Binance NFT. As a member of the Atleta Network advisory committee, Ryan Horn's extensive experience not only provides a forward-looking perspective for the project's development but also raises high expectations within the community for Atleta Network's future deep cooperation with Binance.

Customized for the sports industry: Exploring the architecture design of Atleta Network

Atleta is a modular Layer 1 blockchain that is EVM-compatible and has native cross-chain interoperability. It combines smart contract creation, distributed data storage, financial transactions, and decentralized application deployment ecosystems, aiming to provide one-stop services for sports organizations exploring the Web3 world.

Since early 2023, around 1,000 Web3 developers from around the world (including the UAE, Eastern Europe, Germany, etc.) have been dedicated to the development of Atleta Network to better meet the needs of sports data management, financial activities, and sports dApp (decentralized application) deployment.

Architecturally, the Atleta blockchain is built on the Polkadot Software Development Kit (SDK) and combines four main elements: parachains, XCM+, cross-chain interoperability, and NPoS.

Parachains

Supports different sports organizations to create their own independent chains on Atleta to utilize all the network's functionalities. Therefore, sports clubs can maintain the privacy of certain data on Atleta's distributed ledger while utilizing all the validator sets, block explorers, decentralized exchanges, and other functionalities.

XCM+

Atleta will use XCM (Cross-Consensus Message) for communication between parachains. The Atleta team is expanding the current capabilities of XCM to integrate complementary solutions such as IBC or CCIP.

Three-layer modular design

Atleta divides different network functions into three levels to achieve better performance. Atleta's modular structure includes the data storage layer, smart contract execution layer, and decentralized application deployment layer:

• ATLETA - EL - (Execution Layer): EVM-compatible smart contract platform supporting the development of transactions and decentralized applications.
• ATLETA - IO - (Interoperability): Responsible for cross-chain communication, utilizing relays for asset and message transfer.
• ATLETA - SL - (Storage Layer): Used for decentralized storage of various types of information (videos, text files, etc.) in a decentralized manner.

All three layers are interconnected and managed by a common node network, aiming to provide an open, permissionless, censorship-resistant, and trust-neutral environment for the development and deployment of decentralized applications.

NPoS

Atleta's unique consensus system, different from traditional proof of stake, adds a layer of transaction approval participants - nominators. Users become nominators by staking Atleta's native token $ATLA and are randomly assigned as validators from the network nodes or users. This makes the network more secure and beneficial for stakers.

The unique architecture makes Atleta Network more suitable for the needs of the sports industry. Specifically, Atleta Network provides the following functions for sports organizations:

• Transparent and secure data storage in a decentralized manner, enhancing data management.
• Creation of custom dApps and deployment on Atleta's dApps execution layer.
• Issuance of fan-oriented tokens to enhance the connection between fans and sports organizations and idols.
• Simplification of financial operations through a series of DeFi components within the ecosystem, providing diversified investment strategies and reducing transaction fees.
• Sale of digital goods and memorabilia in the platform's NFT marketplace, creating new revenue streams.

For individual users, Atleta Network also offers diverse participation options and revenue streams:

• Buying and selling sports digital products in the marketplace.
• Storing assets including cryptocurrencies, NFTs, etc., in the native wallet.
• Engaging in cryptocurrency trading, exchange, and lending within Atleta's DeFi ecosystem.
• Participating in fantasy sports games and earning rewards by winning in leagues.
• Direct interaction with sports stars, supporting them, and receiving rewards.
• Voting on decisions related to favorite teams or athletes.

With its unique architecture, flexible modular design, innovative consensus mechanism, and rich industry resources, Atleta Network not only enhances user experience but also opens up new business models and interaction methods for the sports industry, becoming an important force driving the deep integration of Web3 and the sports industry.

Token TGE is imminent: Details of interaction on the Atleta Olympia testnet

As the native token of Atleta Network, all activities on Atleta are denominated in ATLA, which has the following use cases:

• Gas settlement: Users' interactions on Atleta Network require ATLA for gas settlement.
• Governance participation: Users staking ATLA can receive staking rewards and participate in governance.
• Parachain deployment: The security of parachains on Atleta Network is rented by validator nodes. To obtain a parachain slot, locking a certain amount of ATLA is required to join the parachain.

In addition, the ATLA token adopts a fixed supply + burning deflation mechanism. After the mainnet launch, tokens will be burned based on community governance voting results. As the network matures into operation, Atleta Network will directly incorporate the burning mechanism into the transaction model to significantly reduce the supply of ATLA tokens to protect the interests of token holders.

According to the current token economic model, the total supply of ATLA tokens is 7.5 billion, with 20% allocated for user ecosystem incentives, and 5.33% of the airdrop quota will be distributed in the current testnet activities.

In this testnet, Atleta Network provides daily tasks updated every 24 hours and weekly tasks updated every week for each user. Participants can earn points by completing tasks, staking, and interacting, and participants with high point rankings at the end of the testnet will receive rewards.

The specific participation methods are as follows:

1️⃣ Click the link below to directly participate in the testnet:

https://app-olympia.atleta.network/verification?invite=11awcN

On the testnet page, users first need to connect their wallet / Twitter / Discord. In addition, the Atleta Network testnet has introduced social gameplay, where participants can accelerate their points by binding invitation codes and successfully inviting friends.

2️⃣ Claiming Tokens

Click on the Faucet on the homepage, enter your address in the box below, and click send.

3️⃣ Earning Points

Participants can continuously improve their point rankings through the following actions:

• Participating in governance and staking tasks, conducting cross-chain interactions through the bridge (this process can be repeated multiple times to increase on-chain interaction data).
• Sharing your invitation link with friends to accelerate points for each successful invitation.
• Checking daily and weekly tasks and continuously completing them.

According to data from the Atleta Blockchain Explorer, there are over 1,000 users executing 75,000 ATLA transactions on average every day. Currently, the total number of transactions has exceeded 5 million.

Overall, the tasks are relatively conventional, and the time and economic costs for participants are not significant. Furthermore, the official team has clearly stated that the Atleta Network mainnet will be officially launched in the fall of 2024, followed by the token TGE, which to a certain extent greatly reduces the time cost for users. Therefore, many community members believe that participating in the Atleta Network testnet will be a good choice for laying out the Web3 sports track.

Conclusion

According to the official roadmap:

On the product side, in the third quarter of 2024, Atleta Network will end the testnet, complete code audits, and push for the mainnet launch, followed by assisting dApps within the ecosystem to transition to the mainnet. In the fourth quarter of 2024, Atleta Network will focus on integrating/activating DNS and implementing ATLETA V1 and Bridge V2.0.

On the market side, Atleta Network has already announced partnerships with various projects such as Aether, Cookie3, ChainGPT, Dmail, Nancen, and the ecosystem map is gradually enriching. In addition, Atleta Network has launched an ambassador program to encourage more active participation from the community. In the upcoming third and fourth quarters of 2024, Atleta Network will implement multiple ecosystem incentive programs and actively promote the listing of the ATLA token, as well as continue to seek cooperation with more DeFi projects, continuously driving further prosperity of the ecosystem.

2024 is a big year for sports, with events like the European Championship and the Olympics, witnessing global enthusiasm and attention for sports. The combination of Web3 and sports not only enhances the operational efficiency of sports organizations through decentralized power, creating more business opportunities, but also enhances fan engagement and experience, demonstrating broad development prospects.

With its unique positioning as the "first universal, modular, multi-layer blockchain network designed specifically for the sports industry," Atleta Network, with its rich industry experience and resources, as well as sophisticated product design, is becoming an important bridge connecting sports and blockchain technology.

With the mainnet approaching, the arrival of the token TGE, and the landing of a series of milestones, Atleta Network, as an important force paving the way for the Web3 transformation of the sports industry, is expected to deliver more exciting performances in the future.

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