Notcoin's NOT token has surged by 50% following last week's launch of "earnings missions" that enable players of the Telegram-based game to passively earn crypto rewards.

NOT is currently trading at $0.00971, up 52% over the past day and 76.3% over the past week, with a market cap of nearly $1 billion. That's moved NOT into the top 100 assets by market cap, according to CoinGecko. And the token's 24-hour trading volume surged to $1.4 billion, up 327% on the previous day.

What is Notcoin?

Telegram-based "social clicker" game Notcoin enables users to earn its in-game token by clicking on a gold coin displayed on-screen, with additional rewards available for completing quests and making use of "boosts."

In mid-May, Notcoin completed its airdrop of the NOT token on The Open Network, with players able to claim an allocation of NOT based on the in-game coins they mined.

The airdrop, the biggest gaming token launch of the year so far, saw some 35 million players entitled to claim NOT tokens from their in-game activity.

Last week, Notcoin launched "earning missions," which enable users to earn passsive rewards of NOT tokens through completing quests.

These quests typically require players to participate in the communities of "partner projects," and are allocated based on the player's in-game level—which is itself determined by staking NOT.

Open Builders founder Sasha Plotvinov told Decrypt's GG that the firm has grand ambitions for the game, aiming to make it "the Netflix of social, viral games" by evolving into a launchpad for other developers to create their own crypto social games.

Edited by Stacy Elliott.

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