Author: @JSkye 32

Mentor: @CryptoScott_ETH

Introduction

MEME plays a central role in Web3 culture and has quickly gained resonance in the cryptocurrency community due to its unique dissemination and widespread popularity. These often humorous and satirical digital images or concepts not only deepen the connection between community members but also serve as an important means of expressing viewpoints, emotions, and market trends.

MEME transcends language and cultural barriers, achieving widespread dissemination at very low cost, and therefore plays an indispensable role in promoting the awareness and participation of Web3 projects.

The recent performance of MEME coins in the market has attracted widespread attention. According to CoinMarketCap data, the market value and trading volume of MEME coins have shown significant growth, reflecting the popularity of these types of coins and the high interest of investors.

For example, BOOK OF MEME ($BOME) achieved a growth of over 1000% in a short period. The main reason behind this phenomenon is that MEME coins have a large circulation and low unit price, making them an ideal choice to attract funds in a bull market, as investors seek the possibility of high returns through small investments.

In addition, MEME coins often revolve around lighthearted and humorous themes, making them easy to spread quickly on social media, thereby attracting more attention and participation.

I. Dissemination Mechanism of MEME

1. Social Media and Community Interaction

Social media platforms are key channels for the dissemination of MEME coins. Through platforms such as Twitter, Reddit, and Telegram, project teams interact directly with users, sharing updates, hosting events, and responding to community feedback. This interaction not only enhances the visibility of the project but also strengthens community cohesion, making information dissemination more rapid and effective.

Bitcoin ($BTC), as the earliest cryptocurrency, primarily interacts with the community through social media platforms such as Twitter and Reddit. BTC community members often share market dynamics, technical updates, and investment strategies, forming a strong network for sharing information.

For example, the r/Bitcoin section on Reddit has over 1 million subscribers. Through discussions and sharing, these users have enhanced the brand awareness and market influence of BTC, forming a strong community consensus.

2. Viral Marketing

The viral marketing of MEME coins relies on highly contagious content, such as eye-catching slogans, interesting images, or unique concepts. This content is easily accepted by users and quickly spreads on social networks, achieving low-cost but effective market promotion, leading to widespread attention for MEME coins in a short period.

$AKITA utilized the visual elements of Shiba Inu, which have a wide audience base in both the Web2 and Web3 worlds, and rapidly spread through creative content on social media platforms.

For example, $AKITA community members created various MEME images and videos related to Shiba Inu, which were widely shared on platforms such as Twitter and Reddit due to their humor and visual appeal. In addition, $AKITA further enhanced its viral marketing effect by hosting online competitions and interactive activities, such as creating and auctioning NFT artworks.

These activities not only increased community engagement for $AKITA but also attracted more attention from potential investors, making $AKITA a hot MEME coin in the market in a short time.

3. Celebrity Effect Utilization

Utilizing the celebrity effect to promote MEME coins involves collaborating with influential public figures to share information about MEME coins on their social media platforms, attracting the attention of their fans.

Creating highly interactive content, such as challenges and live broadcasts, increases user engagement. Launching limited edition MEME coins or merchandise in collaboration with celebrities, as well as combining charitable activities to enhance brand image. Meanwhile, monitoring the effectiveness of promotional activities to ensure that the celebrity effect translates into actual market influence.

The popularity of $DOGE benefited from the celebrity effect of Elon Musk. Musk has mentioned DOGE multiple times on Twitter, praising it as the "people's cryptocurrency," which has resonated widely with fans and the media. These tweets not only enhanced the brand awareness of $DOGE but also sparked the creativity of the community, generating a large amount of related content.

Each time Musk mentions dog-related content on Twitter, it quickly leads to a rapid surge in the price of $DOGE, becoming a symbolic icon in cryptocurrency culture.

4. Key Opinion Leaders (KOL) and Community Influence

Key opinion leaders (KOL) play a crucial role in the promotion of MEME coins. Their recommendations and endorsements significantly enhance the credibility and attractiveness of projects. In addition, the influence of the community is also significant, as active community members can accelerate the spread of project information through word of mouth.

The $SHIB community effectively increased the project's visibility through collaborations with several KOLs in the cryptocurrency field. For example, when well-known KOLs such as CZ (Changpeng Zhao, CEO of Binance) mention $SHIB on social media, their large number of followers become interested in the project.

Furthermore, active interaction by $SHIB community members on platforms such as Twitter and Reddit, through sharing trading experiences, creating MEME content, and participating in discussions, further enhanced the project's attractiveness and credibility. This synergistic effect between KOLs and the community made $SHIB a hot topic in the cryptocurrency market in a short time, attracting a large number of investors' attention.

5. Wealth Effect

The price fluctuations of MEME coins often accompany a strong wealth effect. When prices rise, new investors are attracted to enter the market, hoping to profit from participation. This effect not only drives further price increases but also expands the cultural dissemination range of MEME coins.

Silly Dragon was launched by Solana founder Anatoly Yakovenko during Halloween 2023, and this direct support from the founder of a public chain added trust and authority to the project, further driving its wealth effect.

$SILLY showed significant market growth in a short time, with a market value of over $70 million in less than two weeks, over 8,600 holding addresses, and a high on-chain liquidity pool of $1.2 million. This rapid market growth is seen as a wealth effect, attracting more investors and traders.

6. Incentive Mechanism

The incentive mechanism is an important strategy for promoting MEME coins. Through airdrops, transaction burning taxes, and lucky draws, project teams encourage users to hold and trade tokens, thereby increasing market activity and user stickiness, while also bringing more attention and discussion to the project.

$AIDOGE adopted a decreasing airdrop mechanism, where early recipients could receive more tokens, incentivizing users to participate early, thereby increasing market dynamics and the initial demand for tokens.

It also designed a transaction burning tax mechanism, where 15% of the transaction on-chain is burned, with a portion used for ecosystem development, a portion destroyed, and another portion rewarded to liquidity providers and holders for staking dividends. This mechanism increases the scarcity of tokens, thereby increasing their value.

7. Unique Concepts and Design

The design of MEME coins is often closely related to their concepts, and unique visual elements and cultural implications make them stand out among many cryptocurrencies. This design not only increases the project's recognition but also makes MEME coins easier to share and discuss on social media.

The concept of $BOME is "Book of MEME." This project, initiated by Pepe MEME artist Darkfarm, aims to create a library focused on the permanent storage and creation of MEME functions. BOME quickly attracted a lot of attention and spread rapidly on social media, with its market value significantly increasing in a short time.

"The concept of 'Book of MEME' is to combine MEME culture with blockchain technology to save and share MEME content through a decentralized platform. This project raised funds through a presale and quickly attracted a large number of investors and community members.

The rapid rise of $BOME demonstrates how MEME coins quickly gain attention and value in the cryptocurrency market through unique concepts and designs, as well as active community participation.

8. Innovative and Easily Spread Topics

MEME coin projects often use innovative or easily spread topics to increase their visibility. Whether it's MEMEs related to popular culture or references to social phenomena, these topics can quickly spread within the community, resonate widely, and increase the market awareness of the project.

$SLERF is a MEME coin based on the Solana blockchain, which quickly gained popularity due to its unique narrative and community participation. The founder of $SLERF accidentally destroyed crucial tokens and then initiated a rescue operation to raise funds to compensate presale participants.

This action received positive responses from the community and several exchanges, including support from celebrities and influencers. While $SLERF's price experienced significant fluctuations, it was able to achieve a significant rebound in a short time, setting new highs. Its narrative and market performance propelled $SLERF to become a focus in the market.

II. How MEME Captures Emotions (Triggering FOMO)

In the cryptocurrency market, the popularity of MEME coins is often closely related to their ability to capture and stimulate investor emotions. FOMO (Fear of Missing Out) is a particularly strong emotional response that plays a key role in the dissemination and value formation of MEME coins. The following details how MEME coins capture emotions, especially triggering FOMO.

1. Viral Spread on Social Media - Rapid Spread Causes Panic Buying

MEME coins quickly gain attention through viral spread on social media platforms. A tweet about a certain MEME coin or a discussion post on Reddit, if engaging or entertaining, can be widely shared in a short time.

This method of dissemination not only increases the visibility of MEME coins but also creates a sense of urgency in the community, causing people to fear missing out on the opportunity to participate in a potential hot project.

The viral spread of $DOGE began with a tweet on Twitter, issued by Elon Musk, calling it the "people's cryptocurrency." He subsequently mentioned Dogecoin multiple times, becoming its true spokesperson.

According to statistics, each time Musk's tweets mention dog-related content, the price of $DOGE significantly rises in the short term. Many investors, driven by FOMO, fear missing out on the price increase and urgently join the buying frenzy when Musk mentions Dogecoin.

2. Community and KOL Promotion - Fear of Missing Trustworthy Potential Returns

The community and key opinion leaders (KOL) of MEME coins play an important role in capturing emotions. The endorsement or recommendation of KOLs can quickly enhance the credibility of a MEME coin, making community members feel the need to participate to avoid missing potential returns.

In addition, active discussions within the community and the sharing of success stories also enhance FOMO emotions.

3. Price and Market Performance - FOMO Triggered by the Myth of Getting Rich in a Bull Market

Market price fluctuations and performance are direct factors in triggering FOMO. When the price of a MEME coin rapidly rises, investors fear missing the opportunity to profit. Market hype and news reports further amplify this emotion, leading to more people joining the buying frenzy out of FOMO.

Bitcoin's price reached a historic high of $70,000, signaling to many users that a bull market had arrived. This signal triggered FOMO emotions, causing many investors to eagerly buy various assets to avoid missing out on further price increases in the bull market.

4. Marketing and Narrative Strategies - Hidden Wealth Opportunities in Unprecedented Narratives

Successful MEME coin projects often use carefully designed marketing and narrative strategies. By telling engaging stories, MEME coins can establish an emotional connection with investors, making them feel part of a larger story. This emotional investment further strengthens FOMO emotions, as investors do not want to miss the opportunity to be part of the story.

5. Group Psychology and Network Effects - Rapid FOMO Spread from Group Effects

The value of MEME coins largely depends on their network effects, where the value increases as more people join and use them. Group psychology plays a crucial role here, as people naturally tend to follow the behavior of the group. When they observe others participating and benefiting, FOMO emotions prompt more people to join to avoid being left out.

6. Scarcity and Urgency - Creating Urgency to Drive Decisions

MEME coin projects capture emotions by creating scarcity and urgency. For example, backed by an ecosystem/renowned investment institution, endorsed by multiple celebrities, limited-time presale, limited airdrops, or special community activities, under multiple factors, MEME coin projects can create a sense of urgency, making investors feel the need to act immediately to avoid missing out.

III. The Impact of MEME on Public Chains

MEME coins have a significant impact on the public chain ecosystem. They attract a large number of new users through the myth of getting rich with small funds, storytelling, and social attributes, increasing community activity and participation. This expanded user base brings more liquidity to the public chain, especially in decentralized exchanges (DEX), helping to reduce transaction costs and improve market efficiency.

The popularity of MEME coins also promotes ecosystem diversity, sparking new DApp development and technological innovation, driving the development of DeFi, NFT, and other fields. Additionally, MEME coins effectively increase the awareness of public chains through viral marketing and social media dissemination.

However, the high volatility of MEME coins also introduces market instability, posing a challenge to the long-term stable development of public chains. Therefore, public chain platforms need to manage market risks while promoting innovation and growth, ensuring the health and sustainable development of the ecosystem.

Case Study:

$BOME is a MEME coin project launched on the Solana blockchain, issued by Pepe MEME artist Darkfarm. The launch of BOME has had a significant impact on the Solana ecosystem, mainly reflected in the following aspects:

1. Increased Community Activity: The presale and listing of $BOME attracted widespread attention within the Solana community, attracting a large number of new users and investors to the Solana ecosystem. This not only increased the trading activity of Solana but also raised its overall visibility in the cryptocurrency market.
2. Growth of Liquidity Pools: Through presale and airdrop activities, $BOME injected a large amount of funds into Solana's liquidity pools. This not only provided more liquidity to Solana's decentralized exchanges (DEX) but also provided trading depth and market vitality to other Solana projects.
3. Ecosystem Diversity: The successful listing of $BOME demonstrates the friendliness and support of the Solana ecosystem for MEME coin projects, which helps attract more similar projects to develop and launch on Solana, increasing the diversity and innovation of the ecosystem.
4. Investor Confidence: The listing and subsequent market performance of $BOME may affect investor confidence in the Solana ecosystem. On the one hand, the success of $BOME may enhance investor confidence in Solana projects; on the other hand, if $BOME experiences a sharp price drop or other negative events, it may also impact the overall image of the Solana ecosystem."

Overall, the impact of $BOME on Solana is multifaceted, including positive community participation and liquidity growth, as well as market volatility and changes in investor confidence. Solana Ecosystem TVL and Fund Inflow: Currently, the TVL of the Solana ecosystem has exceeded $4.3 billion, with a growth of over 100% in the past month. If funds continue to flow in continuously, the overall ecosystem token price will further rise. At the same time, the speed of Solana token listings on various exchanges has significantly increased. The secondary market funds flowing into exchanges will indirectly affect the TVL of the Solana ecosystem.

Case Study 2:

As the first truly native currency on Aptos, $DOODOO demonstrates its emphasis on innovation and community-driven development. Its launch seems to seek to create unique value within the Aptos ecosystem, reflecting the spread and influence of MEME coin culture on emerging public chains.

1. Enhanced Community Participation: The listing of $DOODOO may attract MEME coin community members to join the Aptos ecosystem, who are usually active on social media and cryptocurrency forums. Their participation can increase community activity and user engagement in Aptos.
2. Increased Market Liquidity: Referring to the recent trend of MEME coins bringing heat to Solana, MEME coins often attract trading volume rapidly. The listing of $DOODOO may provide more liquidity providers and traders for Aptos' DEX, thereby increasing the overall network liquidity.
3. Promoting Innovative Applications: The successful listing of $DOODOO may inspire developers to build more innovative DApps and smart contracts on Aptos, especially in the NFT, gaming, and other areas related to MEME culture.
4. Increased Media Exposure: MEME coins usually attract high media attention. The listing of $DOODOO may attract more attention from cryptocurrency news and media, thereby bringing more exposure and awareness to the Aptos ecosystem, attracting more project teams and traders to notice the chain.
5. Ecosystem Support for Projects: The public chain foundation will support ecosystem projects through investment and token incentives. Subsequently, Aptos will continue to invest in ecosystem projects or provide incentives to ecosystem project users in the form of APT, leading to continuous capital inflow into the ecosystem.

In summary, the listing of $DOODOO in the Aptos ecosystem may bring a series of positive impacts, including enhanced community participation, increased market liquidity, promotion of innovative applications, increased media exposure, expansion of user groups, promotion of ecosystem growth, and positive brand synergy effects. These impacts contribute to the overall development and maturity of the Aptos ecosystem.

IV. Mastering the Wealth Code, Mining Thousandfold Coins in Advance

Although MEME coins lack traditional financial value or commercial applications, they still have explosive growth potential. The success of MEME tokens largely depends on community support and social media hype, which can bring significant returns to investors.

Choosing promising MEME tokens requires savvy monitoring of social media trends, community engagement, and early trading patterns to invest before they become viral content.

MEME tokens are high-risk, and only a few tokens can achieve significant success. Most tokens experience rapid growth followed by a rapid decline, so investors should approach such investments with caution.

When looking for MEME coins with high growth potential, investors can consider the following dimensions:

1. Target Selection

To judge whether a MEME can become popular and go viral, it is important to consider the cultural spreadability and the initial core seed users (holders) of the token, as well as the early community culture. Its images and name must be memorable.

MEME coins like $DOGE, $SHIB, $PEPE have a certain popularity base in Web2, which allows them to gain widespread dissemination in Web3.

2. Community Activity

An active community is crucial for the success of a MEME coin. Check the project's social media platforms such as Twitter, Reddit, and Telegram to see if there are multiple KOL endorsements and whether the interaction of community members can trigger FOMO emotions. A positively engaged and growing community may indicate good prospects for the project.

3. Project Background

Research the team and developers behind the project to understand their experience and background. An experienced and transparent team with a comprehensive whitepaper and economic model is more likely to drive the project forward.

4. Compelling Narrative

A compelling narrative naturally has inherent appeal. Breaking conventions and presenting information that contradicts people's mental models can increase the inherent appeal of a MEME. In addition to breaking conventions, mystery and controversy can also increase inherent influence.

The recent hot $SLERF has brought a new epic narrative. Typically, MEME coin developers will burn MEME coins in the liquidity pool when the token is listed. This action shows presale investors that developers will not be able to withdraw liquidity from the pool, and it also cancels the developer's minting rights, ensuring that the developer will not be able to control the token circulation. Therefore, this step is often seen as important information for the token's bullishness.

The founder of $SLERF stated on Twitter that he accidentally destroyed the tokens $SLERF and 535,000 $SOL tokens reserved for airdrops in the wallet, as well as the tokens raised in the presale, and lost the minting rights. This essentially drained the liquidity, and this unexpected event triggered significant market fluctuations for the $SLERF token, attracting a large amount of funds and community attention.

Despite experiencing price volatility, the heat of $SLERF has not diminished, and the founder has maintained community interest through events on space and self-deprecating humor. Subsequently, $SLERF launched a rescue campaign to raise funds, hoping to raise $10 million to compensate presale participants, and received support from Justin Sun, LBank, and several exchanges.

In addition to the donations initiated by the founder, many influencers on platform X and several exchanges have paid attention to or actively responded to SLERF's activities. The continuously reversing story has brought a continuous stream of heat to SLERF, making it likely to create a new milestone in the MEME coin market.

Currently, $SLERF has been listed on exchanges such as Bybit, Gate.io, LBank, Bitget, and has surpassed $BOME to become the third largest MEME coin in the Solana ecosystem.

5. Partners and Supporters

Check if the project has well-known partners or supporters, such as public chains, cryptocurrency exchanges, investment funds, or industry influencers. The endorsement of these partners may increase the project's credibility and attractiveness.

6. Data Tracking

Use on-chain bots to monitor tokens with rapidly growing address numbers and active trading volumes. Analyze on-chain data, monitor early addresses or addresses with the largest holdings, and analyze their buying and selling behavior. Once it is found that early addresses are selling on a large scale, appropriate positions should be sold or reduced.

7. Practical Value

While MEME coins initially rely on cultural narratives and speculative hype to build market consensus, they must turn to practical applications to sustain growth as the market saturates. For example, $DOGE achieved functionality as a means of payment, and Shiba Inu introduced an ecosystem including ShibaSwap and NFT platforms after its market value growth, expanding its value and user base.

Investing in MEME coins often comes with high risk, so it is important to diversify the portfolio and not invest all funds in a single asset. Additionally, only invest an amount you are willing to lose and be prepared for long-term holding.

V. Conclusion and Outlook

Conclusion:

Recently, the performance of MEME tokens has demonstrated their unique position and influence in the cryptocurrency market. Their rapid price fluctuations, narratives of getting rich, and community-driven nature have attracted widespread attention.

The popularity of MEME tokens often accompanies cultural phenomena and market hype. Taking the recent activity in the active Solana ecosystem as an example, the listing of Backpack Exchange and the airdrop event by Jupiter have injected new vitality into the MEME projects in the Solana ecosystem, attracting a large amount of user and fund attention.

These activities have not only increased the liquidity of MEME tokens but also enhanced market interest in the Solana ecosystem. Solana's low gas fees and high performance characteristics provide an ideal platform for MEME projects. This technological advantage makes Solana more efficient in handling a large number of transactions, lowering the barrier to entry for users, thus providing a foundation for the popularity of MEME projects.

In addition, unique marketing strategies, such as the activity of purchasing Saga Web3 phones to receive BONK tokens, have also promoted the popularity of BONK tokens and the Solana ecosystem. This combination of marketing physical products with digital assets provides new ideas for the market promotion of MEME tokens, while also demonstrating the potential of combining MEME culture with the real world. New concepts such as AI+Crypto have also brought new growth points for MEME projects.

However, this rapid growth often comes with high risk, especially driven by market sentiment and FOMO (fear of missing out), leading to significant price fluctuations and presenting challenges for investors.

Outlook:

In the future, the development of MEME may focus more on technological innovation and deep community involvement. With the continuous advancement of blockchain technology, MEME projects may integrate more smart contract functionality, cross-chain interoperability, and decentralized finance (DeFi) applications, providing a richer user experience and value creation.

Community-driven MEME projects will continue to enhance user participation and loyalty through forms such as NFTs, gaming, and social interaction, forming a more solid community foundation. Community building and cultural identity will continue to be the key to the success of MEME, and a strong community consensus can provide lasting vitality for the project.

At the same time, as the regulatory environment becomes clearer, compliance will become an important factor in the long-term survival of MEME projects. Investors and market participants' understanding of MEME will also become more mature, and rational investment and value-based holding may become mainstream.

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