Source: Big Model Home

Image Source: Generated by Wujie AI

Recently, Beike announced the launch of its first AIGC home design product "Sheeniu," which aims to visualize users' ideas for their homes by quickly generating decoration design drawings. The product is designed to improve the communication efficiency between designers and users, create a brand-new decoration experience, and provide more possibilities for the home decoration industry.

Image Source: Internet

It is reported that "Sheeniu" mainly has five major functions: "photo-to-drawing," "select floor plan-to-drawing," "style templates," "reference picture-to-drawing," and "direct connection to designers." According to the official introduction, this function will begin testing in cities such as Beijing, Shanghai, Hangzhou, and Chengdu in December.

It can be said that the launch of "Sheeniu" has taken a very crucial step for Beike in the "AI+" layout. However, by entering the artificial intelligence track, what is Beike's ultimate goal? By integrating AIGC with its own business, what difficulties will Beike face?

Beike & AIGC: A "Tailored" Integration Based on Essence

It is not difficult to find that with the huge wave of artificial intelligence, there are endless products integrating AI home decoration within the industry. Among them, compared to many followers, Big Model Home believes that the integration of Beike and AIGC in the industry is more "coincidental."

Image Source: Internet

First of all, as a real estate service platform, Beike's core business includes property information release, house rental and sales, house valuation, and house loans. This not only provides massive floor plan, real shot, and effect picture data support for the launch of "Sheeniu," but also to a certain extent upgrades Beike's original business model from a simple "house turnover bridge" to a comprehensive house upgrade and iteration service provider.

Secondly, integrating AIGC means that Beike further expands into the home decoration business field, making the user experience more in-depth. According to the official introduction, the "photo-to-drawing" function of "Sheeniu" can quickly generate effect drawings; the "style templates" function can provide users with various home decoration style design templates and apply them to the entire house; the "reference picture-to-drawing" function can directly generate the desired effect for users; finally, after generating their own home plan, users can use the online consultation function to communicate with designers and solve all problems from inspiration to implementation in one stop.

Furthermore, the launch of "Sheeniu" opens up a new business model for Beike. It is well known that the application of AIGC technology in the field of home decoration design is innovative, as it helps to improve design efficiency, reduce costs, and provide more personalized design solutions for users. Through "Sheeniu," Beike can establish a new business model, providing home decoration design support for many real estate industry tracks, realizing rapid AI implementation, and increasing commercial possibilities.

In addition, the launch of "Sheeniu" to some extent plays a better linking role for both ends of B and C. On the one hand, with the support of Beike's data, Sheeniu designers can have more "hands-on" opportunities and accumulate more experience. On the other hand, through operations on the C-end, users can visualize their ideas for their homes and understand the decoration effects more intuitively. As a "bridge," it helps to improve the communication efficiency between designers and users, reduce misunderstandings and rework, and achieve a win-win situation between Sheeniu designers and users.

Finally, by launching the innovative AIGC home decoration design product "Sheeniu," Beike can enhance its brand image and establish a leading technological image in the fiercely competitive home decoration market. This not only demonstrates its sustained and strong technical strength and research and development capabilities, but also enhances user trust and recognition in the background of "whole-house intelligence."

According to Frost & Sullivan's estimation and data from the China Industrial Research Institute, it is expected that by 2024, the sales of the furniture decoration and furniture industry in China will exceed 4.83 trillion yuan, with a compound annual growth rate of over 20%, and the scale of the custom furniture market is expected to exceed 500 billion yuan, with a compound annual growth rate of over 16%. Among them, the main demands are for the initial decoration of newly purchased rough houses, the re-decoration of newly purchased fine-decorated houses, the renovation of newly purchased second-hand houses, and the renovation of existing houses. This means that the home decoration industry still has huge potential.

An important point not to be ignored is that according to Beike's third-quarter financial report for 2023, its Q3 net income from home decoration and home furnishings was 3.2 billion yuan (400 million US dollars), a 72.1% increase from the same period last year, mainly driven by the increase in orders and the improvement in delivery capabilities. "Using one's strengths to attack the opponent's weaknesses" and choosing to establish one's strengths in the "trend" will undoubtedly bring greater "takeoff" opportunities for Beike.

Indeed, various signs indicate that the launch of "Sheeniu" has truly elevated Beike's AI competition height from both service and commercialization ends. It has abandoned the simple visualization assembly applications in the current home decoration track and fully integrated the industrialization burst of the AI era into itself, successfully creating a transition from the functionalization of "AI+ home decoration" to commercialization.

"By continuously inputting business scenario data, decoration contract design plan data, Beike platform floor plans, actual inspection pictures, and other information, Beike will further optimize model training, and Sheeniu will continue to iterate and upgrade, benefiting more users and service providers," emphasized Beike.

In summary, Beike's AI story today is a burst of its AI "genes" riding on the "opportunity (AI trend)," "geographical advantage (accumulation of home and home decoration-related data)," and "people (large user retention base)."

AIGC Home Decoration: "Paper Talk" Cannot Build Reality

If the improvement in computing power and rendering engines in the past few years has made cloud-based home design software increasingly accepted by more individual users and designers, then the assistance of AI has certainly taken AI home design to a new stage.

However, although the "arrival" of AIGC has opened the competition for the AI home decoration track, there are still several "steps" to be taken before it truly lands.

First, the feasibility of generating real-life rooms is still in doubt. A designer with 7 years of home decoration design experience told Big Model Home that there are many software programs that can produce effect drawings, but in practical applications (size, design requirements, actual space design), the efficiency is still not high, and it is still in the early stage of being more of a gimmick than practical. It is worth mentioning that previously, Wujie AI founder Chang Ya openly mentioned that interior design has rational requirements for lighting, space layout, and that lighting and shadows must conform to optical principles, and the position of light sources must be accurate, and interior layout must conform to industry-standard design specifications. Therefore, most AI images can currently meet the requirements for style and aesthetics, but they lack rationality and logic in terms of image composition.

Second, AIGC home decoration may lack personalization. It is well known that since AIGC is trained based on a large amount of data, there is a risk of repetition or imitation of existing content or data, and it cannot fully consider and meet the unique needs and aesthetics of customers.

At the same time, although generative large models are more efficient than manual generation, the reliability of the "quality" and "accuracy" of the generated data and solutions is still in doubt. An article published by Big Model Home in August this year titled "ChatGPT: Is it a 'self-digging grave' for programmers?" mentioned that large model-generated content may be inaccurate, erroneous, or even contain vulnerabilities.

Furthermore, data security is also a Damocles' sword hanging over its head. As the entire development and application process is bound to involve user addresses, family structures, and lifestyle habits. Therefore, if data is leaked or abused during the development process, it could potentially bring security risks to customers. Currently, there is no shortage of articles with titles like "Another 'AI Face-Swapping' Scam! Guy Scammed out of 300,000 in 7 Seconds" appearing on social platforms, which also applies to the home decoration industry based on massive user data.

Finally, within the industry, many home decoration participants have introduced AIGC on a large scale, undoubtedly bringing greater pressure to the already lagging Beike. According to incomplete statistics from Big Model Home, within the industry, Collov has launched the generative AI-driven design tool CollovGPT 0.2, allowing users to try various design styles and a one-stop furniture purchasing solution; Planner 5D has launched a design tool Design Generator based on Stable Diffusion, which can quickly generate customized interior design renderings with just an uploaded image; KuJiale has established an AIGC laboratory, 3D Home has strategically cooperated with Pionex, Shangpin Home has released AIGC technology based on multimodal large models, and Dongyi Risheng has released three new paradigm AIGC home decoration tools…

Therefore, Big Model Home believes that for Beike, although the birth of Sheeniu has opened the prelude to its comprehensive AI-based business, to a certain extent, it has increased its competitive advantage. However, finding its unique advantage among the various competitors and the proliferation of AIGC integration channels is an important issue that urgently needs to be addressed.

Looking further ahead, although AI has already become a common "golden spoon" in the home decoration industry, how to seize the opportunity and develop a fundamental business form of full-stack business landing under the background of continuously accumulating user trust will also be the key to its sustained development.

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