Recently, the collaboration between Animoca Brands and TON has become a hot topic in the industry. How this collaboration will reshape the gaming market landscape and bring new opportunities for players and developers has become a focus of attention both inside and outside the industry.
Animoca Brands and TON Strategic Collaboration to Drive Traffic to Large-scale Blockchain Gaming Markets
As a pioneer in Web3 and blockchain gaming, Animoca Brands has made significant achievements in promoting the blockchainization of the digital culture and entertainment industry. TON, as an efficient and decentralized blockchain network, has a huge user base and social media influence due to its close integration with Telegram.
This collaboration will combine Animoca Brands' rich gaming resources with TON's technical advantages and large user base, expected to drive innovation and popularization of blockchain games, providing users with a more diverse gaming experience. Additionally, this collaboration may also promote the generation of new business models and revenue opportunities, bringing positive impacts to the entire blockchain gaming ecosystem.
Collaboration poster between the two parties
Firstly, although the amount of Animoca's investment in TON has not been disclosed, it includes an investment in Toncoin, closely linked to its role as a validator. This move highlights Animoca's confidence in TON's vision and the potential of the Web3 field. The collaboration goes beyond financial investment and includes comprehensive market research on the TON ecosystem, focusing on its ability to drive the adoption of cryptocurrencies and GameFi.
A key aspect of the collaboration is the strategic support for TON Play, a gaming infrastructure project based on the TON blockchain. This infrastructure will enable developers to develop and launch gaming applications on Telegram, potentially reaching its 800 million users. Through integration with Telegram's PlayDeck bot, users can browse the mobile game directory, opening unprecedented channels for blockchain gaming experiences.
In addition, Animoca plans to explore the porting of some of its over 400 Web3 projects to Telegram, further enriching the platform's game supply. This move is an important step in combining traditional games with the emerging field of blockchain games.
The collaboration between Animoca and TON not only demonstrates trust in TON's vision but also aligns with its broader goal of transitioning from Web2 to Web3.
This collaboration, following Animoca's role as a validator in other blockchain protocols, highlights their commitment to promoting decentralized gaming ecosystems. This collaboration is expected to significantly drive the TON ecosystem, especially the growth in the gaming sector, in the coming years.
Telegram and TON Aim to Emulate Tencent, but Success Remains Uncertain
Yuga Labs, closely associated with Animoca Brands, is also one of the leading projects in the market. Previously, the founder of Yuga Labs compared the company to Tencent, but in terms of actual development and strategic layout, Telegram and TON may be closer to Tencent's development path.
Founder of Yuga Labs
Telegram has 800 million monthly active users, providing a massive user base for promoting products similar to WeChat mini-games or other small to medium-sized games. Additionally, TON has launched its own wallet app, Ton Space, with unique advantages in the payment field.
The launch of Ton Space means that Telegram users can use cryptocurrencies for payments and interactions in a familiar environment, significantly lowering the barrier to entry into the crypto industry. Compared to traditional wallet apps like TP and Trustwallet, Ton Space is more like WeChat Pay, providing a richer and more diverse range of applications, not limited to financial products.
Telegram is building a platform that allows third-party developers to create various mini-programs, from games to catering services, all of which can interact with users within Telegram. This strategy is quite similar to WeChat's super app model, but Telegram's ecosystem will adopt a decentralized approach in certain aspects, thanks to the support of TON Foundation and Tencent.
Previously, TON Foundation announced a collaboration with Tencent Cloud, which will further support TON's high computational intensity and network bandwidth requirements. Tencent Cloud's involvement not only provides technical support for TON but also has the potential to bring huge potential revenue to Telegram's mini-program market, similar to Tencent's success in China.
WeChat was the first to introduce the mini-program model in China and now supports millions of mini-programs, covering everything from payments, takeout, e-commerce to various services. Telegram's mini-program ecosystem, leveraging a decentralized payment network, has the potential to reach a broader global user base.
Learning from WeChat's successful experience, Telegram and TON may gain insights from the collaboration with Tencent Cloud, especially in how to use communication apps for various daily transactions. WeChat attracts users for daily transactions through its built-in payment system, while Telegram integrates 20 payment solutions and does not charge any commission through its Bot Payments API. In addition to mature payment solutions like Google Pay or Apple Pay, Telegram recently introduced a self-hosted wallet developed by the TON blockchain.
The experiences that Telegram and TON draw from WeChat's model and how to develop a decentralized feature-rich mini-program platform will be a process worth paying attention to. This may not only change the user experience of Telegram but also promote the popularization and development of decentralized applications globally.
TON Play Emerges to Revitalize Telegram's User Resources and Attract Fans for the Blockchain Gaming Industry
To make a mark in the blockchain gaming community, Ton Play, launched by TON, provides a unique platform for game developers, offering unprecedented opportunities by integrating Telegram's massive user base and TON blockchain's high performance. This platform not only simplifies the game publishing and user acquisition process but also greatly expands the possibilities for game development by supporting multiple game engines and providing diverse monetization avenues. The emergence of Ton Play could become a key force driving the development of the TON gaming ecosystem.
Ton Play's official website background image
The main highlights of Ton Play include:
Direct access to Telegram's 800 million users: Games can be launched through Telegram Web Apps in a few clicks, without users needing to download the app from the App Store or Google Play, or handle .apk or .exe files.
Compatibility with multiple game engines: Telegram Web Apps support HTML5 or WebGL, compatible with various game engines such as Unity, Phaser, PixiJS, BabylonJS, Cocos2d, and more.
User acquisition and retention: TON and Telegram provide traditional and innovative user acquisition and retention tools, such as TON Games Bot (a bot indexing all TON games), Telegram Ads (advertising on channels with over 1 million subscribers), and push notifications sent directly in Messenger.
Fast and Affordable Blockchain: The TON blockchain focuses on providing fast, seamless scalability, cost-effectiveness, and ensuring a smooth user experience. It excels in scalability, decentralization, transaction speed, and cost efficiency.
Easy Registration and Authorization: Wallets are a key component of blockchain infrastructure. In the TON ecosystem, the primary wallet is the wallet within Telegram, providing all necessary functions including account creation, purchasing, on-chain transactions, and asset management.
Community Building Tools: Telegram channels and groups are powerful tools for building communities, allowing direct public messaging to a large number of users.
Traffic and Asset Monetization: Telegram and TON provide developers with tools for creating and launching high-quality games, attracting and retaining users, and monetization. Common sources of income within the TON ecosystem include NFT sales, in-game tokens (Jettons), and in-app advertising.
The Future Lies in Strong Collaboration Among Industry Giants, and the Blockchain Gaming Industry Urgently Needs Stronger Infrastructure
In the current public chain market, the combination of TON and Telegram brings new changes to the Web3 world. The strategic collaboration between Animoca Brands and TON, especially the launch of TON Play, heralds new developments in the blockchain gaming industry.
This collaboration combines Animoca's gaming resources with TON's technical advantages, expected to drive innovation and popularization of blockchain games. In particular, TON Play provides game developers with the opportunity to access Telegram's massive user base while supporting multiple game engines and diverse monetization avenues.
Furthermore, Telegram and TON draw from the experience of WeChat's model, launching a decentralized mini-program platform, which may change the user experience of Telegram and promote the global adoption of decentralized applications. Overall, this collaboration heralds a new wave in the blockchain gaming industry and is expected to significantly drive the growth of the TON ecosystem in the coming years.
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