Original Source: Big Model House
Author: Zhao Xiaoman
Image Source: Generated by Wujie AI
In China, in the current social-focused environment, AI-generated images and AI portraits are increasingly popular among consumers.
Since the popularity of ChatGPT, the function of AI-generated images has been favored by more and more young people. While top AI design software like Midjourney and StableDiffusion may serve as assistants for designers abroad, in China, where social interaction is emphasized, AI-generated images and AI portraits are becoming increasingly popular among consumers.
In July this year, the Mioya Camera, which can design portraits for only 9.9 yuan, quickly gained popularity. Users only need to upload 20 front-facing photos of themselves to create their own digital avatar, and then generate a personal portrait based on template styles. Many mothers also use this function to create "school ID photos" for their children, allowing disobedient children to have obedient and cute ID photos for only 9.9 yuan.
For many consumers, AI is the "light of technology." Although the generated photos are fictional, they look very realistic and can satisfy their social and aesthetic needs.
If Mioya Camera captures the "appetite" of consumers, then this year's Double Eleven, Taobao has become the focus of Alibaba's AI layout.
Image Source: Taobao Merchant Management Background
According to the Taobao merchant management background, artificial intelligence services have been added to the product categories, including AI painting, AI photo generation, AI 4D color ultrasound, AI voice packs, and more.
01 AI-generated images favored by consumers during Double Eleven shopping
During this year's Double Eleven, many merchants offered AI painting, AI photo generation, AI 4D color ultrasound, AI voice packs, and other products, all available for just a few yuan. Even on the Taobao Ask AI search interface, there were recommendations for "What AI products are worth buying on Double Eleven?"
Searching for "baby 4D AI photos" on Taobao, many merchants had orders exceeding a thousand, indicating that AI-generated images also had a place in the Double Eleven shopping festival.
Image Source: Taobao APP
The addition of new categories during Double Eleven means that merchants have more opportunities and consumers have more product choices. After adding the artificial intelligence service category, it is expected that the platform will have support policies for new category merchants and will have dedicated customer service to gradually enrich the variety of products in this category.
Furthermore, many self-media bloggers and app landing pages on some short video platforms recommended AI-generated image products. Topics like #AI predicting baby's appearance and #baby appearance prediction have reached tens of millions of views, accurately capturing the attention of pregnant and mother groups.
Image Source: Douyin APP screenshot
In response, an expectant mother shared her Double Eleven shopping orders with Big Model House, revealing that driven by curiosity, she also ordered the product for predicting the appearance of her baby through AI-generated 4D photos.
Image Source: Interviewee provided
Image Source: Interviewee provided AI-generated image
Regarding the AI-predicted photos of the baby's appearance, the expectant mother said, "As a first-time mother, I have no idea what my baby, who has been with me for so long, will look like in the future. Although I haven't seen her (him) yet, when I saw the AI-generated photo, I felt a kind of psychological comfort. This baby should be my angel baby. I will also share this photo on other social platforms for my family and friends to see."
Using Mioya Camera and the AI prediction of the baby's appearance as examples, the AI-generated images based on the original photos, although fictional, look "very real," meeting the psychological expectations of most consumers and becoming a key factor in the flourishing AI-generated image industry.
Big Model House believes that AI-generated images can use algorithms and models to analyze and predict the facial features, contours, skin color, and hairstyles of a person, thereby generating virtual images that meet the user's expectations. This technology has the advantages of efficiency, convenience, and personalization, greatly satisfying consumers' demand for virtual images and capturing social traffic. Since AI-generated images mainly rely on facial recognition technology, they may involve personal privacy issues, which consumers need to pay special attention to.
02 E-commerce rushing towards AI
This year, with the support of Wenxin Yiyuan, Baidu officially launched its new e-commerce brand, Baidu Optimal, positioning it as an "integrated search and shopping" intelligent e-commerce platform. Jingdong, following the success of Yanzhi E-commerce Big Model, launched a series of AIGC products in the cloud. Meanwhile, Taobao launched a series of AI products such as Taobao Ask, AI home decoration, and AI creative assistant.
Image Source: Sensetime
Big Model House believes that Taobao's addition of the artificial intelligence service category during Double Eleven is a positive move, benefiting both businesses and consumers in the field of artificial intelligence services. It not only provides more sales channels and business opportunities but also promotes the application and development of artificial intelligence technology in the e-commerce field.
Taobao's addition of the artificial intelligence service category reflects the increasingly widespread application of artificial intelligence technology in the e-commerce field. Artificial intelligence services cover multiple areas, including image generation, voice recognition, medical image analysis, etc., all closely related to e-commerce transactions, logistics, customer service, and more. AI painting and AI photo generation can be used for creating product images, AI voice packs for customer service voice responses, and AI 4D color ultrasound for product display and user experience enhancement.
In the longer term, AI technology can optimize the user experience of e-commerce platforms through intelligent recommendations, searches, and customer service, as well as precise marketing based on the analysis of user behavior data to understand shopping habits and needs. It can also help e-commerce platforms optimize supply chain management, improve inventory turnover and logistics efficiency, and promote innovation in the e-commerce industry, providing new business opportunities and growth points for e-commerce platforms.
The application and development of AI technology in the e-commerce industry will bring more innovation and change, helping e-commerce platforms improve efficiency, optimize user experience, and increase sales. At the same time, major e-commerce platforms need to actively explore and practice, combining their own business characteristics to find the most suitable AI application scenarios and development strategies.
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