Four days ago, the American rapper, entrepreneur, and owner of Death Row Records, Snoop Dogg, hosted WWE’s annual event, Wrestlemania 39, in Hollywood. The rap star was spotted wearing a gold and black diamond Ledger Nano X around his neck on a gold chain. Over the last year, Snoop has been one of several hip-hop artists showing off their custom-made and blinged-out cryptocurrency hardware devices.

Over the weekend of April 1-2, 2023, Snoop Dogg hosted WWE’s 39th Wrestlemania event, featuring Cody Rhodes, Rey Mysterio, Dominik Mysterio, Rhea Ripley, Charlotte Flair, Logan Paul, and Kevin Owens. While hosting the event, Snoop appeared wearing a custom-made gold and black diamond Ledger Nano X cryptocurrency hardware wallet.

Snoop is a well-known cryptocurrency supporter and non-fungible token (NFT) connoisseur. Additionally, Snoop is not the only hip-hop artist sporting blinged-out hardware wallets, as Gunna and Drake have also shown off their custom Ledger devices.

The rapper and singer Drake shared an image of his diamond-encrusted Ledger Nano on Instagram, writing “Waiting on you, Bitcoin.” The Canadian rap star recently lost $400,000 in bitcoin after betting that Jake Paul would beat Tommy Fury by knockout at an event in Saudi Arabia.

Sergio Kitchens, professionally known in the rap industry as Gunna, also wore a custom Ledger hardware wallet device at the Met Gala event in 2021. Snoop’s custom Ledger device features the Death Row Records brand and was styled by Talia Coles and designed by the renowned jeweler Eliantte.

After acquiring Death Row Records, Snoop explained that the label would be a digital platform with blockchain ambitions. “While I was hosting this year’s Wrestlemania, it was crucial for me to make sure my digital assets were protected, no matter what I was doing or where I was at,” Snoop said in a press statement sent to Bitcoin.com News.

“It’s important for me to take strong measures to safeguard my digital assets. And this custom Ledger Nano, let me tell you, it’s not only necessary but also a flex accessory that reflects my personal style. And you know what’s the safest place for it to sit? Around my neck, baby,” the musician added.

Snoop sporting the custom gold Ledger comes at a time when hardware wallet manufacturers like Ledger and Trezor have reported significant demand following the aftermath of the FTX collapse. Ledger recently launched a new crypto hardware wallet model called the Ledger Stax, which was designed by iPod creator Tony Fadell. Last week, the Paris-based company revealed that it raised €100 million ($109 million) from investors.

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