Digital financial services group Matrixport today announced its official rebranding to BIT, and will operate globally under the unified BIT brand. Accompanying the brand upgrade, BIT simultaneously released the "2026 Trust White Paper," which systematically discloses the governance and risk control framework that the group has established and is continuously operating, providing a verifiable trust basis for customers and partners.

Currently, as the institutionalization process of the digital asset industry accelerates and the regulatory framework improves, the market's demands for platform governance capabilities and compliance operations are continuously increasing. The new BIT brand more clearly reflects the company's current business positioning and also represents the strategic direction aimed at the next stage of development.

BIT CEO John Ge stated: "The digital asset industry is entering a new stage where governance capabilities and compliance operations are increasingly important. BIT embodies the results of the continuous evolution of our business and our long-term commitment to building a trustworthy digital asset financial infrastructure."

He added: "'Bridge into Tomorrow' is not only our brand proposition but also represents our vision of connecting traditional finance with the digital asset market and establishing long-term trust with customers."

The company stated that this rebranding does not affect existing customer accounts, products, and services, and relevant legal entities and contractual arrangements remain unchanged.

As part of the next stage of strategy, BIT is also actively exploring relevant opportunities in the U.S. capital markets, including potential public listing.

About BIT

BIT (formerly Matrixport) was founded in 2019 and is a global digital asset financial services group based on integrity. The group is headquartered in Singapore and has offices in seven countries and regions worldwide, connecting traditional finance with the digital asset market through a robust governance system, technical capabilities, and compliance operations.

BIT provides global institutions and professional investors with services covering trading, custody, asset management, liquidity, and financing solutions, and supports the on-chain introduction and application of real-world assets (RWA). Its entities hold relevant licenses and are regulated locally in Singapore, Hong Kong, Switzerland, the UK, the US, and Bhutan, including a Major Payment Institution (MPI) license in Singapore and a collective asset management license issued by Swiss FINMA.

Currently, the group manages assets exceeding $6 billion, with monthly trading volumes exceeding $7 billion and a total of over $2 billion in interest paid to customers, with a valuation exceeding $1 billion. It has been included in the "2024 Hurun Global Unicorn List" and the "2025 Singapore Fintech Unicorn List."