MicroStrategy’s Bitcoin Treasury Strategy Surpass Dell and Competitors

MicroStrategy (NASDAQ: MSTR), widely known as the Bitcoin treasury company, has overtaken Dell Technologies, a big name in tech industries, in market capitalization, ranking as the 104th largest public company in the United States. This Strategy Surpass Dell milestone created a 100.86 billion empire for Strategy, while Dell-technologies holds a $94.32 billion market capitalization.

Source: X

This milestone comes just a few days after Strategy had surpassed beverage giant, Starbucks . This rapid growth is related to its aggressive BTC accumulation, which delivered massive gains during the ongoing crypto rally.

Dell Bitcoin Rejection

The comparison with Dell is particularly striking. In May 2025, Dell-shareholders proposed allocating part of the company’s treasury into BTC, citing diversification benefits and Strategy’s success. Management rejected the idea, sticking to conventional reserves.

Just five months later, Strategy’s embrace of ₿ coin has uplifted it past Dell, underscores how different choices in handling funds can lead to very different results.

Also arises a question: what if the proposal was passed, where would its economy stand today? But we can see now how powerful reserve rejection  turned out.

The Power of Bitcoin: Not Limited to Volatility

Bitcoin proved that it is not just a digital coin but a powerful weapon in the economy through its over the years growth. Trading around $0.0008 to $0.08 in 2010 and now crossing trillions volumes with the current price labeling at ~$122K.

As of today the currency acted as a real world utility. It drives the crypto economy, including DeFi, NFTs, ETFs and payment adoption. Accepted in countries, businesses, and online platforms, proved its credibility. It is illustrating a new era of financial strategy.

Craze of Golden Asset Over Different Markets

Strategy, which keeps 640,031 coins of $78.33 billion worth, is enjoying most by holding with its owner’s craze over this golden asset. Along with this, there are many public companies whether it is tech (Tesla, Galaxy Digital), fashion (ANAP, Mogu), retail (Mac House), Gaming (Nexon, GameStop) are joining the forces in BTC treasury hoardings.

Even the governments of varied economies , (Low or high) are competing with their planned or enacted bitcoin reserves and regulatory laws.

Everyone understands the value of this asset which showed a 1.22 million times surge since launch, and continuously increasing.

What it Means for corporate Bitcoin Adoption

MicroStrategy's rise raises questions about which major corporation could be next to adopt ₿ coin or surpassed by it again. Tesla, Block, and Coinbase already hold BTC, while other tech giants such as Apple, Google, and Meta have so far stayed on the sidelines.

As demand for BTC continues to grow, fueled by ETF inflows and macroeconomic uncertainty, more companies may revisit treasury strategies. For now, Microstrategy’s overtaking of Dell highlights how a bold Bitcoin-bet can redefine corporate value.