In the exhibition area, CoinUp set up an ice cream booth and interactive peripheral activities to attract foot traffic and create social topics in a fun and relaxed manner. The booth had a continuous line of people waiting, becoming one of the hottest check-in spots at the event.

On August 21-22, 2025, Coinfest Asia 2025 was successfully held at Nuanu Creative City in Bali, Indonesia, attracting over 12,000 blockchain developers, investors, and Web3 enthusiasts from more than 90 countries. As one of the exhibitors, CoinUp showcased under the theme "HOT $CP · Cold Vault," gaining widespread attention through a dual narrative of on-site experience and platform value.

In the exhibition area, CoinUp set up an ice cream booth and interactive peripheral activities to attract foot traffic and create social topics in a fun and relaxed manner. The booth had a continuous line of people waiting, becoming one of the hottest check-in spots at the event. Meanwhile, the team further directed attendees' attention to the platform's core advantages, showcasing progress in asset security, reserve transparency, and custody capabilities around the "Cold Vault" concept, conveying CoinUp's long-term value commitment to compliance and stable operations.

Coinfest Asia On-Site: Crowds, Excitement, and Convenient Services

In the 30°C tropical weather, the on-site crowd was dense. The CoinUp booth was not only a brand display point but also provided practical services, such as outdoor charging stations, on-site consultations, and peripheral giveaways, attracting a large number of visitors. The common sight of people queuing around the booth not only enhanced the interactivity of the event but also created greater space for in-depth communication between the brand and attendees.

CoinUp Ice Cream Booth Becomes the Focus of the Event

CoinUp's ice cream booth was a high-frequency topic at the event, combining a photo-friendly booth setup with brand peripherals, quickly becoming a social media check-in point. For attendees, the ice cream not only alleviated the heat but also provided an opportunity to stop and engage with staff, perfectly aligning with the event's intention to drive communication through experience.

Balloon Drop and Lottery Ignite the Atmosphere

The sky balloon drop and on-site lottery planned by CoinUp were the highlights of the interaction. The balloon drop triggered lottery eligibility, with prizes including limited-edition peripherals and platform rights. This segment not only received enthusiastic responses on-site but also quickly generated secondary dissemination on social media, being shared and discussed multiple times, further amplifying the brand's influence beyond the venue.

CoinUp Turns "Fun" into "Trust": The Grounded Expression of Cold Vault

"Cold Vault" is not just a slogan. CoinUp clearly communicated its investment in asset custody and risk control on-site through display boards, explanations, and one-on-one consultations. By combining the visual/experiential element of "cold" with a "cold storage/safe" narrative of security, it not only reinforced brand memory but also made the abstract concept of security more perceptible, helping to transform temporary interest into deeper trust.

CoinUp's ice cream booth became a high-traffic point at the event, not only attracting a steady flow of people but also leaving a wealth of photos and short video materials, providing continuous content for social media and media coverage. The charging stations and interactive mini-games encouraged attendees to linger, increasing opportunities for natural communication with staff. The lottery and redemption segments further deepened the interaction, accumulating richer touchpoints and memories for CoinUp at Coinfest Asia 2025.

Market Response and Indonesian Layout

During the event, the CoinUp platform token performed actively in the secondary market, reaching new highs multiple times, which amplified the on-site topic effect to some extent. As an important growth market in Southeast Asia, this landing not only enhanced brand visibility but also provided empirical experience for subsequent local cooperation, marketing, and user expansion.

This time, CoinUp used "cool experiences" to bridge the gap with users and "cold storage-style security commitments" to build user trust at Coinfest Asia 2025. The event organically combined creative experiences with security demands, generating immediate community excitement while transforming brand credibility into perceptible trust. "HOT $CP · Cold Vault" effectively converted offline interactions into clear brand recognition, showcasing CoinUp's dual strength in creative communication and security assurance, providing strong support for future market advancement and injecting practical momentum for CoinUp's long-term development in Indonesia and Southeast Asia.

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