Understanding the content recommendation algorithm will make it easier for you to stand out in the world of crypto Twitter.

Written by: IcoBeast.eth

Compiled by: Luffy, Foresight News

Behind every naturally grown account lies a profound understanding of the content recommendation algorithm of the X platform (Twitter). I will openly share some "lessons learned" that have helped me achieve extraordinary results in the growth of my account.

Posting Time

The timing of your posts significantly impacts engagement. I am in the Eastern Standard Time (EST) zone, and most of my audience is also in the Eastern to Pacific Time zones (EST - PST)… so my usual posting hours are from 9 AM to 9 PM, with peak traffic occurring around 10 AM to 4 PM. You need to experiment on your own to find the best times for views/engagement based on your audience and the browsing habits you cultivate.

Posting Frequency

This is a general rule, but posting more than once an hour can reduce the reach of individual posts and force the algorithm to prioritize only one of them in front of your followers. The advice is to space posts more than 1 hour apart.

Tags (@)

Never tag more than 3 accounts in a single post. This will completely ruin your reach… especially if the tagged accounts do not engage afterward. I have found that generally, unless the tagged accounts interact shortly after the post is published, tagging any account in the original post will be deprioritized by the algorithm. However, as your account grows, the impact of this issue diminishes, but it is still worth noting. I prefer to tag relevant accounts in popular comments.

External Links

External links can severely impact reach. Both Nikita and Musk have stated multiple times that they will not be deprioritized, but the reality is that when people click on links, the time spent on the post decreases. To be honest, based on my personal observations, I completely disbelieve the "not deprioritized" claim and am 100% convinced that external links will lead to algorithmic deprioritization. The best practice is to place recommended links or other external links in popular comments.

"See More"

Basically, if your tweet text exceeds the platform's default maximum character count for a single post, what appears in the timeline will be a truncated version, and users can click "See More" to expand. If your tweet is of high quality or has a strong opening, this can greatly enhance its reach because people will click to expand. But if your first 140 characters (approximately) are poorly written, this tactic will be completely useless; no one will want to click "See More."

Formatting Spaces

Following a similar logic, you will find that many accounts post with line breaks and spaces. This is less about "algorithm tricks" and more about a hack for the short attention spans of younger users. When people see large blocks of text exceeding 3 lines, they generally skip over it. Breaking up the content into formatted sections can increase the likelihood that readers will spend time reading, thereby keeping users on the post longer, boosting engagement, and expanding algorithmic reach.

Images

A high-quality image can definitely enhance a post. If the text exceeds 10 lines? Then you likely need to include an appropriate image to attract users' attention. If the content of the image is interesting, it can positively impact engagement. This is because it forces people to spend more time trying to understand it, increasing the time users spend on the post. However, poor or meaningless images will cause people to scroll away faster. Use with caution.

Hook

In my opinion, this point is not as critical as some "masters" claim. A good hook certainly helps, but it is not a prerequisite for a post to go viral. I have used very effective examples: like "In the past X days, I made X money solely through social capital," followed by discussing Polkadot or other projects I have worked on that can generate income. If I had used a different opening, these posts might not have attracted as much attention; people just want to know how to make money through posting.

Thematic Consistency

I am still exploring this, but generally speaking, audiences tend to prefer content that feels comfortable and familiar to them. Such content is easier to understand and does not require too much active thinking from people (I won't comment on whether this is good or bad). For me, this means occasionally launching content series so that visitors to my profile have clear expectations about the post content. This can also cultivate fan loyalty; a good series can generate a lot of engagement and attention in a short time.

Quoted Tweets

This is a double-edged sword; if used well, it can propel you to great heights. If you can quote a tweet from a high-value, high-audience account, and your own post receives positive responses, then you can expect to go viral. But if you post something foolish and get blocked by the other account, then it's game over; you have ruined your own chances. Using quoted tweets effectively requires timing and situational awareness; there are many nuances. Some have reported that quoted tweets have lower overall engagement and exposure… my personal experience is the opposite, but this may relate to my audience composition.

Pinned Posts

This is probably the most misunderstood point, mainly because the rules were recently updated… Previously, pinned posts would only receive algorithmic recommendations every 24 hours. The recent update changed it to every 12 hours, according to new notifications in the iOS app. If you try to pin a post within 12 hours of pinning the previous one, this notification will appear. Be sure to make good use of pinned posts; every time someone visits your profile, they will see it. Moreover, there is now a specific information stream in "Recommended for You" that highlights "Recently Pinned by People You Follow," which further emphasizes pinned posts. Most people do not utilize the pinned feature well, which can become your competitive advantage.

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