Real > Routine.
Written by: Kunal
Translated by: Luffy, Foresight News
Over the past year, I have been immersed in crypto Twitter (now the X platform). Here, I would like to share some thoughts that I believe are useful for building a personal brand.
TLDR:
Stay authentic: In a world filled with AI-generated content, authenticity is the most powerful.
Maintain consistency: Be active daily; Twitter rewards active users, and building a personal brand takes time.
Utilize data effectively: Use engagement and exposure as feedback loops, invest more in effective content, and discard ineffective content.
Basic Operations
Start posting immediately: At least 1 tweet per day; Twitter favors active users, ensuring your content gets more exposure when it goes viral.
Subscribe to a premium membership (do I even need to say this? Non-premium members are like NPCs on Twitter): Preferably the advanced version, so you can write long posts (like this one) and improve your reply rate.
Clear personal profile: Include your current position, 1-2 past positions, and areas of expertise.
Profile picture: Either a high-quality photo or an NFT, and keep it consistent across different platforms.
Ratio of following to followers (follow fewer people than your followers).
Profile and cover images should be visually coordinated and appealing.
If your project has a Twitter verification badge: Apply for a Twitter affiliate badge for the project (beneficial for brand building, though it won't directly enhance algorithm recommendations).
Pin a tweet about the project you are building.
Post content beyond cryptocurrency: Occasionally share your preferences, daily observations, etc., and don’t turn yourself into a billboard.
Team charisma: Encourage the entire team to post and interact, amplifying your best posts through your team and brand accounts.
Team brand consistency: Ensure your project has visual recognition, such as similar profile pictures/visual elements.
Nillion's eye mask logo
Join active NFT communities: Build reputation, use popular NFTs as profile pictures, and engage with the community.
Retweet well-performing tweets after 6-8 hours (to appear in new time zones).
Video content: If you can create short video content, this is a shortcut on crypto Twitter; it’s filled with text, and the barrier for video content is low.
Share your Twitter account at conferences: This can help you gain some new followers and step out of your current circle.
Find your niche: You want to be remembered for something you excel at.
Maintain Consistency
Building a personal brand takes time. Audience growth is usually slow at first and accelerates later.
Don't Become a "Salesperson"
Don’t only post about your own projects; don’t turn into a billboard. First, you need to be a real person.
A good reference ratio is 4:1; on Twitter, especially in the "fervent" cryptocurrency community, for every promotional post, pair it with 4 pieces of valuable or interesting content.
Be strategic when promoting. No one cares about what you are building; they care about "what they can do with it" and what value it brings to them. When Apple promoted the iPod, they didn’t say "512MB memory," but rather "put 1000 songs in your pocket."
Some Basic Algorithm Tips
Don’t use hashtags (please, it’s not 2012 anymore).
Never put a link in your first tweet; Twitter will significantly lower the priority of such content. If necessary, include it in the second tweet of the thread.
Try new features on the Twitter platform: live streams, articles, long posts, etc. Twitter will prioritize recommending new format content.
Growth Framework (0 to 100,000 Followers)
This section is quoted from Twitter user @alexonchain
Level 1 (0→100 Followers): Build the Foundation
Core Logic: In the cold start phase, break the ice with "strong relationships + personal foundation building."
Key Actions:
Leverage your network (friends, acquaintances) to break the awkward "0 followers" data and get the first batch of "seed users."
Clarify your personal profile (profile picture, bio, background, etc.) so that people can immediately understand "who you are and what value you provide."
Don’t think about "taking shortcuts or going big"; start by participating in small communities, providing value, and accumulating weak connections (like being active in interest circles), patiently waiting for the first batch of followers to build up.
Level 2 (100→1000 Followers): Expand Your Social Circle
Core Logic: Expand from "strong relationships" (friends) to "weak relationships" (like-minded individuals, small creators) through "authentic activity + differentiation."
Key Actions:
Maintain a "real, interesting, and valuable" state; don’t pretend! People on the platform are more willing to follow "real people," not rigid "personas."
Actively connect with those who can genuinely support you (like small creators in the same field, target audiences); don’t just latch on randomly; find those with "matching values/interests."
Interact with mid-sized creators in your field (not top influencers, but those with follower counts close to yours and quality content) to leverage each other.
Find your "differentiation" (for example, while others write dry content, you tell stories; while others are serious, you are humorous) to gradually make your content memorable.
Level 3 (1000→10k Followers): Break Through with Content
Core Logic: With a stable foundation, start breaking through with "high-quality content + broader connections."
Key Actions:
Shift your focus to "high-quality, unique content" (like in-depth insights, exclusive perspectives) so that existing followers become "propaganda fuel" (if they find it good, they will actively share).
Upgrade from "interacting with mid-sized creators" to "engaging with big accounts" (for example, by sharing valuable opinions in big influencers' comment sections and collaborating), leveraging their traffic pool for exposure.
Continue to aggressively "build relationships"; don’t stop! Whether it’s creators in the same field or potential audiences, interact more, connect more; the denser your network, the more pathways for dissemination.
Keep content and interaction "consistent"; don’t post about food today and technology tomorrow, making your followers increasingly clear about your "positioning."
Level 4 (10k→100k Followers): Define Your Personal Style
Core Logic: After the follower count increases, "focus + reject low-quality interactions + innovate content formats" is the long-term strategy.
Key Actions:
All in on "content you are genuinely interested in + data-validated effective content" (interest-driven for sustainability, data validation shows audience buy-in); don’t chase trends blindly for traffic and lose yourself.
Reject "low-quality interactions" (like random comments just to fill numbers, buying fake followers); these dilute your "personal characteristics" and make followers feel you are "shallow."
Innovate content formats (for example, while others write articles, you create podcasts; while others do live streams, you create interactive games), turning "unique content" into a "moat" for your personal brand.
Level 5 (100k + Followers): Maintain Original Intent and Iterate
Core Logic: Once follower count reaches a peak, "don’t get carried away + continue innovating + give back to followers" is key to retention.
Key Actions:
Remember "why followers followed you" (for example, you initially attracted followers by "sharing workplace insights + sincerity"; don’t later turn into a pure advertising account), and don’t lose the initial "value anchor."
Never settle into a "comfort zone"; continuously upgrade content (for example, from "workplace insights" to "workplace resource connections" and "industry trend predictions"), maintaining "top-tier quality" in your field.
Don’t act like a "high and mighty influencer"; interact with followers as much as possible (like responding to comments, doing Q&As), making them feel "you haven’t changed and still value us," which increases loyalty.
What Should I Post?
Document your journey of building the company: share the construction process.
Communicate with users/seek suggestions: for example, "What is your favorite wallet experience?" Use your Twitter for research and user feedback.
Create regular series: weekly updates/what you accomplished this week? Repetition can create value.
Discuss your vision for the industry, not just your project, showcasing thought leadership.
Your content should either be educational or entertaining; both can convey value.
Great, the tips are excellent, but where do I start?
Some Content Inspiration
Source: @alexonchain
More Content Inspiration
This section is quoted from Twitter user @ishverduzco
Who are you?
What is your story?
How did you get to where you are today?
What are your hobbies?
What are you obsessed with?
What is your personality like?
What are your interests online?
Who are your favorite creators?
What does a typical day look like for you?
What work are you doing?
What is your company?
What are you building?
Why is it important?
What is it like to work with your team?
Is there an opportunity to publicly praise your team?
Are there any upcoming product launches or company announcements?
Have you recently achieved any milestones, or are you about to achieve any?
What do customers say about your product?
What is the history of your company?
What are you good at?
What is something you do better than most people?
How did you become skilled at this?
What draws you to it?
Can you explain what you know to a beginner?
Do you have any bold opinions on current trends?
What have you noticed in your niche that others haven’t?
What is the most frequently asked question about your work?
Are there any misconceptions about your work?
Positive Responses
In the early stages of building an account, replying is better than posting. When you interact with others' tweets, you will appear more frequently on their timelines.
Use Twitter lists to interact with quality accounts, reducing noise, and actively reply to them daily.
Reply to popular tweets; replies under trending tweets can also gain significant exposure.
Turn on notifications for your favorite top accounts (optional; I personally hate notifications).
Be sure to reply to comments on your tweets; Twitter favors conversations and will optimize the scrolling experience.
Join small groups (Telegram chat groups) and share your tweets in the group to gain initial interaction boosts.
Set aside time each day to reply, using Twitter lists to reduce noise.
While browsing, save quality tweets as references for your own content creation.
Data Analysis
Use data analysis as a feedback loop, repurpose and reorganize high-performing content, and discard low-performing content.
Optimize exposure: more exposure → more profile visits → new followers.
Tools
Typefully: for drafting and scheduling.
ChatGPT: for tweet inspiration or text polishing; however, use AI to get tweet frameworks, not to write content directly.
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