Nearly 20% of respondents now view blockchain projects as a core element of their future strategy, an increase of 47% compared to 2024.
Original Source: cryptoslate
Translation: Blockchain Knight
According to Coinbase's latest "Crypto Asset Status Report," in the first half of 2025, Fortune 500 companies and global asset management firms continue to expand their blockchain business layouts and funding allocations.
60% of Fortune 500 executives stated that their companies are undertaking on-chain projects, with the average number of projects per company rising from 5.8 last year to 9.7, an increase of 67%.
Additionally, nearly 20% of respondents now view blockchain projects as a core element of their future strategy, an increase of 47% compared to 2024.
As companies pilot projects in areas such as payment rails, supply chain tracking, and identity credentials, the application scenarios for blockchain continue to expand from finance and technology to industries such as retail, healthcare, automotive, and food.
Executives also pointed out new revenue sources, with 38% believing that on-chain tools can generate incremental sales, while 37% indicated they are actively planning more deployment solutions.
The level of attention and resource investment at the board level is consistent. Nearly half of the Fortune 500 respondents reported an increase in their company's capital expenditure on blockchain over the past year.
Transaction volume also reflects this shift, with Fortune 100 companies announcing a total of 46 different Web3 projects over the past three quarters, reaching historical highs despite uncertainties in the macro environment.
Institutional investors are maintaining momentum through direct market participation by companies. The ten largest spot BTC ETFs have collectively attracted $50 billion in inflows, double the first-year inflow of the best-performing traditional ETFs.
The Ethereum fund attracted $3.5 billion in its first quarter post-listing, surpassing historical peers in both assets under management and the number of institutional holders.
Survey data in the report shows that 83% of institutional investors plan to increase their crypto asset positions this year, with 59% intending to allocate more than 5% of their managed assets to this sector.
The trend of diversification is also expanding, with 73% of investors already holding tokens beyond BTC and Ethereum, and 76% expecting to invest in tokenized real-world assets by 2026.
Asset management firms point out that product availability and liquidity depth are catalysts driving this trend. BTC ETFs have established stable daily trading volumes comparable to long-standing equity funds, facilitating large-scale trades for pension funds and insurance companies.
Meanwhile, the growth of treasury-backed stablecoins and a $21 billion tokenized bond market provide more investment tools that align with existing mandates in the fixed income sector.
The synchronized growth of corporate blockchain deployments and portfolio allocations creates a feedback loop, where corporate projects generate on-chain transaction volume and data, thereby enhancing market transparency.
At the same time, institutional capital inflows deepen market liquidity and encourage vendors to build compliant infrastructure.
Coinbase's research views regulatory clarity as the key to connecting these two trends. 90% of Fortune 500 executives and 60% of investors believe that clear federal regulations are the main driving force behind further commitments.
Currently, executives continue to budget for on-chain pilot projects, while asset management firms inject new funds into crypto asset-related investment tools, marking a coordinated advancement of operational implementation and balance sheet allocation.
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