The decentralized asset management platform Maple Finance announced today that its total value locked (TVL) has surpassed $1 billion. To celebrate this milestone achievement, Maple has launched a month-long limited-time incentive program, offering users rewards of up to $500,000 USDC. This event revolves around its flagship product SyrupUSDC, aimed at driving further growth of the product and attracting more users to participate in Maple's decentralized finance ecosystem.

Simple Participation, No Mandatory Lock-up

The incentive program will run from May 1, 2025, to May 31, 2025. Any user who deposits SyrupUSDC during the event period will be eligible to participate. Simply deposit at least 1,000 USDC on the Syrup Finance Lend page and fill in your email address to automatically receive a raffle ticket. For every 1,000 USDC deposited, users will receive one raffle ticket; the more you deposit, the more tickets you earn, thus increasing your chances of winning.

A total of 14 rewards will be distributed during the event, with the grand prize being $300,000 USDC. The final list of winners will be announced in the first week of November 2025. Users can check their ticket count and participation ranking in real-time through the "SyrupUSDC Incentive Program Leaderboard," and all updates will be shared via Maple's social media, email, and partner communication channels.

It is worth noting that participating users only need to "hold" SyrupUSDC for six months, with no lock-up required. This design not only lowers the participation threshold but also reflects Maple's balance between user-friendliness and liquidity management.

Encouraging Long-term Participation, Enhancing Fund Stickiness

This incentive program is not just a simple community reward activity; it embodies Maple's strategic thinking in promoting the development of the DeFi asset management ecosystem through product design and market incentive mechanisms. Maple CEO Sid Powell stated, "Surpassing $1 billion in assets under management (AUM) marks an important milestone for Maple and highlights our rise as the first on-chain asset manager. This $500,000 USDC incentive program showcases the value that DeFi can provide after scaling—real returns, transparent systems, and user-centered experiences.

SyrupUSDC aims to become the foundational asset for new on-chain financial services: composable, capital-efficient, and suitable for everyday use. This event reflects Maple's vision for a more participatory and accessible future, allowing users to actively engage in the value they help create."

By combining native yields with incentive mechanisms, Maple aims to enhance users' willingness to hold long-term, thereby increasing fund stickiness on the platform. This strategy is particularly crucial for asset management protocols looking to stand out in the current competitive crypto market.

As a structured product, SyrupUSDC combines the robust structure of traditional finance with the open advantages of DeFi, making it suitable for both institutional investors and retail users. The launch of this incentive program is aimed at expanding its user base, increasing USDC deposits within the protocol, and further solidifying Maple's leading position in the on-chain asset management space.

Maple Finance: A Leader in DeFi Native Asset Management

Since its establishment in 2021, Maple has focused on building an on-chain asset management ecosystem centered around DeFi. Its team possesses rich experience in both traditional finance and the crypto space, and it has launched a financial product system covering various modules, including collateralized loans, Bitcoin yields, and structured products.

Maple's platform governance is driven by its native token $SYRUP, allowing users to participate in platform governance by staking the token and sharing in the profits as the protocol grows. This incentive program may also lay the groundwork for more community incentive programs based on the $SYRUP mechanism in the future. Moving forward, this "hold to participate" mechanism could evolve into quarterly or long-term community incentive programs, continuously driving the steady growth of SyrupUSDC and the entire Maple ecosystem.

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