Brett, inspired by Matt Furie's "Boys' Club" comic, has a style somewhat similar to Pepe.
Author: Frost, BlockBeats
Editor: Jack, BlockBeats

In the market where memes are flying, a user on Twitter posted a tweet about buying $15,000 worth of $BRETT in their wallet, and six days later the wallet's value exceeded $1 million. The tweet quickly gained attention. With its bewitching memes, irrational price surges, and association with Base Chain, Brett, with many buffs stacked, could it become the next popular meme?
Brett - the "Base Mascot" from the same origin as Pepe
Brett is a meme deployed on the Base Chain, with a market value of $150 million at the time of writing. It can currently be traded on KyberSwap and SushiSwap, making it the highest valued token on the Base Chain. Its price was around $0.0001 eight days ago, and now it's at $0.015, having surged a hundredfold in just 8 days. As a cultural symbol, the core of memes lies in consensus. Like Pepe, Brett originated from the 2005 "Boys' Club" comic. After the meme craze represented by $Bald on the Base Chain last year, the market has been quiet for a long time. However, the recent market turnaround has led to a frenzy of memes on various public chains.

Pepe and Brett come from the same comic
In 2005, Matt Furie published the "Boys' Club" comic on his blog, giving birth to Pepe. The comic's general content revolves around Pepe and three friends goofing around, with Brett being one of them. Brett is a frog who loves dancing, fashion, and hats.
In 2008, a foreign netizen posted Pepe's comic on the famous image board 4Chan, and Pepe quickly became popular.
The original creator of Pepe publicly expressed displeasure at Pepe being used as a symbol of hate. With a heavy heart, on May 6, 2017, Furie held a funeral for Pepe in the comic "The World's Greatest Cartoon Characters." This comic character, with hundreds of thousands of fans worldwide, ultimately "died" at the hands of its creator.
Currently, Brett's memes are frequently seen on social media, as memes have become a primary way for us to express emotions, much more direct and clear than typing online. When emojis form a culture, we tend to form a relatively fixed image of one character.

Brett is in the upper right corner
How does the community view it?
Brett's official Twitter account is very active. Clicking on Brett's official account, you'll see the official self-made bewitching purchase tutorial. Despite having surged a hundredfold in a short time, there are only over 2,000 wallets that have traded $BRETT.
Currently, the discussion about Brett on domestic X and Telegram is not high, mainly discussed in foreign communities. Foreign netizens continue to have a positive outlook on Brett and are fervently CXing. The Telegram community is filled with self-made memes of holders, and it is stated that Pepe has already become popular. If Brett can successfully go viral, it may form an ecosystem similar to 4Chan (a famous image board).

Bull market + Base support, can Brett shine?
During the 2020 to 2022 crypto cycle, the total market value of memes accounted for about 5% of the total cryptocurrency market value. Assuming that the total market value of cryptocurrencies reaches $6 trillion from 2023 to 2025, if the total market value of memes can account for 2% of the total cryptocurrency market value, it may reach a scale of $120 billion.
At this scale, $Pepe may reach the heights of $DOGE or $SHIB. The market capital will urgently need new memes, and on the Base Chain, $BRETT has the greatest potential to become such a meme. Compared to the leading memes in the market with better sentiment, it may reach a market value of tens of billions of dollars.
To attract more users to use the Base Chain, the team may use two methods to attract users: airdrops and creating a token that can go viral. The condition for receiving a Base airdrop is likely to be interacting on the Base Chain, and the more interaction, the more airdrops one may receive. If the team chooses to create a token that can go viral, a meme is the most suitable, with simple logic and great potential for growth. Currently, $BRETT, ranked first in market value on the Base Chain, is more likely to go viral.
Compared to Doge, Brett and Pepe's meme culture genes may have the upper hand: Pepe became popular on meme culture websites like 4chan and became a top meme. Brett's memes have support in both the East and the West in the crypto world. Culture has always been the core consensus in human civilization.
With the upcoming approval of ETFs, Bitcoin halving, interest rate cuts, and other multiple favorable factors, this bull market may set epic new highs. The cryptocurrency market may enter a frenzy stage, and the derivative of a bull market is super memes. With the Base Chain constantly "stirring things up" recently, can Brett continue to rise with the help of these forces? Let's wait and see.
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