On November 12, the New York State Department of Financial Services (NYDFS) issued new guidelines for cryptocurrency advertising and marketing, requiring licensed crypto firms to refrain from making false, misleading, or exaggerated claims, including claiming "zero transaction fees" while concealing spreads and other costs, exaggerating investment returns, or misleading consumers about regulatory qualifications. Firms must also clearly disclose the compensation received by influencers and other promoters, ensure clear and visible risk warnings, and conduct due diligence on third-party marketing partners. These firms must update their advertising compliance policies by May 10, 2027, and thereafter undergo review by their board of directors or a designated committee at least annually. (The Block) https://wublock123.com/news/news-71874