[New York State Department of Financial Services Issues Guidelines for Cryptocurrency Advertising and Marketing] According to a report by DeepFlow TechFlow on November 13th, the New York State Department of Financial Services issued guidelines for cryptocurrency advertising and marketing. The guidelines require regulated institutions to develop and implement relevant policies and procedures, which must be reviewed and approved by the board of directors or a designated committee at least annually. Policies and procedures compliant with the guidelines must be available for regulatory review starting May 12, 2027. The guidelines require marketing content to be truthful and verifiable, and prohibit false or misleading statements regarding performance or regulatory status. Risk information must be clearly and prominently disclosed. Institutions should also establish document review and approval processes, conduct due diligence and monitoring of third-party promoters, and promptly address brand misuse and other misconduct.