Daniel Batten
Daniel Batten|11月 11, 2026 14:19
Who is more generous - X, LinkedIn or Nostr users? Here's one datapoint. We're running this campaign currently to get this Bitcoin ad into the NY Times. The campaign is going well. We've exceeded our first target and have now raised over $3000, that's enough to get in a reputable periodical and 4.3% of our BHAG goal. Of social media channels, donations have come: 73% from Nostr (~4K followers) 24% from X (~50K followers) 3% from LinkedIn (~10K followers) Make of that what you will, but if you'd like to give and skew these stats at the same time, you can do so here Bitcoin (75.3% of people have chosen this option) 👇 https://geyser.fund/project/bitcoinesg Fiat 👇 https://donorbox.org/lets-get-this-bitcoin-ad-in-the-ny-times The backstory: A while ago, I was contacted by one of the world’s top advertising creatives (who is also a bitcoiner). He shared his #1 adoption concern: Retail’s lack of interest in Bitcoin. "They think they know what Bitcoin is, and based on that, they're not interested" What he said next floored me. “I’m in a unique position of both caring deeply about bitcoin and working with advertising at the highest international level. And I don’t see a better story to open people’s minds about Bitcoin than the methane story. Nothing is even close” “If we want retail to give Bitcoin a second look, we need to hook them with something unexpected. The methane story is it. It's surprising, hope-inspiring and no other single sentence about Bitcoin has the same punch” He proposed that we shine a light of truth in the darkness: A full page ad in the New York Times. The ad could create enough of a stir to get this message on some big podcasts and other broad media outside Bitcoin-land (with a little help from his PR colleagues). So he orange-pilled a colleague, and they made this ad for us, free of charge. Imagine opening the NYT and seeing this truthbomb! The NYT print edition has over 500,000 subscribers, many of which are very influential. So the ad can make a real difference for how Bitcoin is perceived. And it can accelerate our goal to make Bitcoin mining carbon-negative. One more thing: Most people still think Bitcoin = crypto (no surprise they're not interested in BTC!) Repeating "Bitcoin not crypto" doesn't change that. But of the world's top cryptos, only Bitcoin mitigates methane. This ad shows a huge audience that Bitcoin ≠ crypto. A version of this ad has already run on Instagram, where it outperformed every other post on that account, including the lighter and funnier ones How do we funds this ad? Same way we defeated GreenpeaceUSA: we work together as one Let's crowd-funding this thing into history. If we raise $70,000, we can put the ad in the NYT. If we raise $2K, we can put it in a small but influential magazine like the Royal Geographical Society’s magazine. And there are lots of interesting spots in between. Let's do this!
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