[ChatGPT Launches Brand-Representing Business Agent Feature] According to a report by The Verge on November 11th, OpenAI has launched a business agent testing feature on ChatGPT, allowing users to converse with agents representing their brands to learn about a company's products and compare different goods. This feature is initially available to eligible e-commerce and online service companies in the United States. When a company that has created an agent appears in a ChatGPT response, users can enter a conversation with that agent and continue asking questions. Companies can set agent commands and provide business context; these conversations are clearly labeled and separated from the user's main ChatGPT conversations. Companies can also claim and verify their organizations through Business Hub to see how they are mentioned in ChatGPT responses and the main discovery topics.