[Instagram Launches AI Filter Creation Tool Effect Builder] According to a report by The Verge on November 10th, Instagram has launched Effect Builder, an AI filter creation tool that allows users to generate custom filters for Stories using text descriptions. The web-based tool is currently available to US users aged 18 and older. Users can add style reference images, upload photos to preview the effect, and adjust the filter using subsequent prompts. The AI can also rewrite the prompts. Completed filters can be submitted directly to Instagram, undergo security review, and then be used by other users in their Stories, with a link to the creator's profile.