ARK filing for a slew of very specific theme ETFs, which would instantly double their product lineup. It looks like they took their overall strategy and unbundled all of individual themes so people could pick and choose. Could also be looking for way to spark flows, they are -$1b YTD which isnt bad but in year where fish biting so much prob has them looking for new ideas. Only problem is some of these are a bit me-too at this point, AI/tech saturation.