UPDATE: In the last few days, we've received some significant pledges to crowdfund this truthbomb, I mean Bitcoin ad, right into the NY Times. That means we are now definitely going to be able to go ahead with funding this to get very good exposure And ... more donations came through Nostr than Twitter!! (Even though I have a fraction of the following here). So this campaign is not even about asking for contributions, its about providing an opportunity for people to feel "there is something I can contribute to, that tangibly can change attitudes on Bitcoin"📷So thank you. It's working! If you'd like the chance to help make history and change not just minds but hearts, this campaign is a great way to do that. And ... if you are thinking "what is this all about?" - read the surprising backstory below. If you'd like to give, you can do so here. Bitcoin 👇 https://geyser.fund/project/bitcoinesg Fiat 👇 https://donorbox.org/lets-get-this-bitcoin-ad-in-the-ny-times Keep giving, keep sharing. The Backstory: A while ago, I was unexpectedly contacted by one of the world’s top advertising creatives (who is also a bitcoiner). He shared his #1 adoption concern: Retail’s lack of interest in Bitcoin. "They think they know what Bitcoin is, and based on that, they're not interested" What he said next floored me. “I’m in a unique position of both caring deeply about bitcoin and working with advertising at the highest international level. And I don’t see a better story to open people’s minds about Bitcoin than the methane story. Nothing is even close” “If we want retail to give Bitcoin a second look, we need to hook them with something unexpected. The methane story is it. It's surprising, hope-inspiring and no other single sentence about Bitcoin has the same punch” He proposed that we shine a light of truth in the darkness: A full page ad in the New York Times. The ad could create enough of a stir to get this message on some big podcasts and other broad media outside Bitcoin-land (with a little help from his PR colleagues). So he orange-pilled a colleague, and they made this ad for us, free of charge. Imagine opening the NYT and seeing this truthbomb! The NYT print edition has over 500,000 subscribers, many of which are very influential. So the ad can make a real difference for how Bitcoin is perceived. And it can accelerate our goal to make Bitcoin mining carbon-negative. One more thing: Most people still think Bitcoin = crypto (no surprise they're not interested in BTC!) Repeating "Bitcoin not crypto" doesn't change that. But of the world's top cryptos, only Bitcoin mitigates methane. This ad shows a huge audience that Bitcoin ≠ crypto. A version of this ad has already run on Instagram, where it outperformed every other post on that account, including the lighter and funnier ones How do we funds this ad? Same way we defeated GreenpeaceUSA: we work together as one Let's crowd-funding this thing into history. If we raise $70,000, we can put the ad in the NYT. If we raise $2K, we can put it in a small but influential magazine like the Royal Geographical Society’s magazine. And there are lots of interesting spots in between. Let's do this!