From time to time a Bitcoin milestone happens that I don't think we've fully grasped the significance of This is one of them This first ever time a full page Bitcoin ad has appeared in a Mainstream newspaper. Sure we've had crypto ads - but never a Bitcoin ad. Not only is this a bitcoin ad, but its tasteful, targeted and backed by research about what people care about. It's a positive sign we're getting more sophisticated in both our messaging and strategy, reaching out to the next adoption wave in their language in the places they gather. To be celebrated.