How 500 surveyed Americans are cutting toxins at home: - 70% are filtering their water - 39% swapped plastic for glass or stainless steel - 37% bought an air purifier - 11% bought a natural or organic mattress People will pay for peace of mind: 62% would pay more for products labeled "non-toxic," an opportunity for founders across food, home goods, and personal care Full longevity survey breakdown from a16z's Daisy Wolf and Eva Steinman: https://www.a16z.news/p/the-state-of-longevity