[Market Research: Hongguo's User Base Surpasses Doubao in September] According to Jinse Finance, market research firm QuestMobile released its "China Mobile Internet Autumn Report." In September 2026, the net increase in total usage time for short drama videos and short video apps reached 13.329 billion hours and 5.717 billion hours respectively, ranking first and second in the time growth track. This significantly outpaces AIGC (with a net increase in total usage time of 978 million hours), which ranked third. Meanwhile, the total usage time for online video declined by 1.38 billion hours during the same period. Notably, in terms of user numbers, in September 2026, the top three apps within the Douyin Group became Douyin, Hongguo (free short drama), and Doubao, with unique user numbers of 1.029 billion, 430 million, and 419 million respectively. Hongguo has surpassed Doubao; while last year it was Douyin, Toutiao, and Douyin Lite.