The severity of an event's impact is generally determined by the magnitude of the market volatility it causes. For example, if gold and Bitcoin hadn't fluctuated or tech stocks hadn't fallen when Silicon Valley Bank collapsed, the average person would have barely noticed the event. Therefore, the best public relations strategy during a crisis is to leverage available liquidity to influence the market. Whether it's suspending withdrawals or using exchange-backed funds to buy up shares, as long as the market doesn't collapse, the event, whether large or small, will appear minor.