The biggest reason CISOs pick a security startup over their incumbent is simple: it solves a problem the incumbent can't What wins them over: - Solves a gap the incumbent can't (47%) - Viability, security, and track record (32%) - Better performance or results (29%) - Lower cost (29%) - Faster innovation or flexibility (25%) From a16z's @OwenColby and @steph_zhang, breaking down a survey of 100 CISOs at companies with 1,000+ employees: https://www.a16z.news/p/the-new-security-agenda