I used to pay for The Weeknd's content, but now I finally have the chance to turn the tables and share in the royalties! Sony and Startale's collaboration, @soneium, just officially announced Soneium 2.0 this week, aiming to transform from a public blockchain into an "on-chain entertainment economy," focusing on putting IPs on-chain. Their native token, SONEIUM, is also in development. I'm quite optimistic about them and look forward to seeing them truly realize the "on-chain entertainment economy." I've heard a lot about this kind of grand vision, but I was more interested in when I could actually use it. And here comes the first product that allows direct deposit of funds: today they officially launched ipUSD and IP Vault. The underlying layer of IP Vault is a $549 million royalty fund under the private equity giant Partners Group (@partnersgroup, $186 billion in assets), tokenized by Asseto. The Weeknd's past music library and Discovery's TV show library are all included, totaling over 100,000 royalty entries, with music making up the majority. The official estimated annualized return is 7-9%. In short, the revenue comes from people around the world listening to music and watching shows, and is largely unrelated to cryptocurrency price fluctuations. Isn't this exactly the kind of return the crypto market desperately needs? This type of asset used to be basically only accessible to institutions, but now you can get on board with just 100 ipUSD. I tried it out, and the experience is quite smooth. Using the Startale App (https://app.((startale.com))/sign-up?code=JCRFDN74) is very easy. It's also the preferred wallet for Soneium, and there are currently deposit/swap activities to participate in IP Vault. The gameplay is simple: exchange USDC.e or USDSC for ipUSD at a 1:1 ratio in the Startale App (https://app.((startale.com))/), then connect to the Startale App at http://ipusd.xyz and deposit into IP Vault (invitation code: META8). The first round of settlement will be on November 2nd. Note that IP Vault currently offers both standard and instant withdrawals; please refer to official announcements for specific times and rates. The first round's quota is only $600,000, available on a first-come, first-served basis. I'm a little excited to see if there will be airdrops in the future! ~ *** This does not constitute any investment advice; it is only a personal record and opinion. Profit and loss are at your own risk.