Sony's ambitions in building a public blockchain may extend beyond simply issuing a token. I recently started paying attention to @soneium's new direction, mainly because a friend recommended the project a few days ago, and I even bought their NFT Moriusa. It's already starting to rise, so I made a profit. Besides making some money, there are some aspects of this project worth exploring. Many people may not be familiar with Soneium (@soneium), but it's been quietly building for a long time. It's called the Sony Chain because it's an Ethereum L2 blockchain jointly developed by the Sony Group and Startale Group. When Sony is mentioned, many people immediately think of consumer electronics products like TVs, cameras, and headphones. But from PlayStation to Sony Music and Sony Pictures, it has a deep foundation in the gaming, music, and film industries. This background makes me more interested in one question: What can Sony's entertainment industry resources bring to Soneium? In the past, discussions about public blockchains often focused on TPS, gas fees, and TVL. However, L2 blockchains are now more than sufficient, especially with the recent closure of Blast. Everyone knows that public blockchains cannot establish a long-term competitive advantage solely based on technical performance. Therefore, Soneium's recent shift in direction is noteworthy: from blockchain infrastructure to an onchain entertainment economy. My understanding is that its core logic is tokenized IP, bringing the value of IPs from the traditional entertainment industry onto the blockchain. For example, with an anime character, a film, or a music IP, in the past, fans primarily purchased and consumed, resulting in a relatively disconnect between the interests of IP holders, creators, and investors. But through IP tokenization, fans may become more than just consumers; they can participate in the growth of the IP through different product mechanisms, and creators will have the opportunity to access new financing and revenue distribution channels. Currently, two directions are worth noting: 1️⃣ Moriusa: Exploring a model for the co-growth of character IPs and fan communities through IP tokens. 2️⃣ IP Vault: An attempt to bring traditionally high-threshold asset returns, such as music copyright royalties, onto the blockchain. You can also see this in the tweet below: Soneium also plans to launch its ecosystem token, SONEIUM, hoping to further connect IP holders, creators, developers, fans, and capital. If you're interested in Moriusa or IP Vault, you might want to try it out. There might even be points or airdrop opportunities when Soneium issues its token. I think Sony's biggest potential advantage here is its deep resources in the music, film, and gaming industries. However, having resources doesn't necessarily translate into an on-chain economy. What truly needs to be verified is whether there are genuine IP licenses, sustained user consumption, and viable commercial revenue streams. These need continuous proof. If these things work, Soneium's value won't just be another L2 blockchain, but the potential to build a truly content-driven on-chain economic market. This might be more worthy of long-term attention than simply discussing a new token. Interested users can experience the ecosystem through the Startale App, which supports cross-chain asset transfers to Soneium: https://app.(startale.com)/ Currently, the process is simple and you can earn some points: You can bridge 25+ USDC to Soneium to earn 100 STAR points, and then deposit 25+ USDSC into the USDSC vault to earn another 100 points.