Elon Musk personally reveals X's new traffic mechanism The new AI model specifically predicts how long you'll pause on a post, and the recall model prioritizes posts that make people read from start to finish. Clickbait will be downgraded, and engaging long-form content is starting to gain traction. This sounds just like TikTok's average watch time and completion rate strategy, so is Elon trying to turn X into TikTok?